The Special Lists

The Special Lists
Podcast Description
The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experiences—changes the game.Referral Lab is for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter. This spirit of connection drives The Special Lists podcast.Hosted by the team behind Referral Lab, we bring you hard-earned wisdom from practice owners and dental professionals, each guest sharing their own "special list" from the wins, mistakes, and lessons that shape their practices today.Got a question for us? Send us a message at speciallists.com (with two L's!)Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Michael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabDr. Michael Seda is a laser-trained periodontist serving Marin County and San Francisco. As part of an elite group offering FDA-cleared laser gum treatment, he focuses on patient-centered care, advanced technology, and personalized treatment plans.Jason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.The Special Lists is a production of The Axistheaxis.io
Podcast Insights
Content Themes
The podcast focuses on topics relevant to dental practices, such as improving case acceptance, enhancing team performance, and fostering stronger relationships with referring providers. Episodes cover a variety of subjects, including sharing 'special lists' of wins and lessons learned, addressing mistakes in practice management, and discussing advanced techniques in dentistry.

The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experiences—changes the game.
Referral Lab is for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter. This spirit of connection drives The Special Lists podcast.
Hosted by the team behind Referral Lab, we bring you hard-earned wisdom from practice owners and dental professionals, each guest sharing their own “special list” from the wins, mistakes, and lessons that shape their practices today.
Got a question for us? Send us a message at speciallists.com (with two L’s!)
Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io
Cameron Full
Co-Founder of Referral Lab
Cameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.
Michael Seda, DMD, MS
Periodontist and Co-Developer of Referral Lab
Dr. Michael Seda is a laser-trained periodontist serving Marin County and San Francisco. As part of an elite group offering FDA-cleared laser gum treatment, he focuses on patient-centered care, advanced technology, and personalized treatment plans.
Jason Souyias, DDS
Periodontist and Co-Founder of Referral Lab
Dr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he’s known for excellent patient communication and experience. He’s passionate about his work and dedicated to helping other dentists.
The Special Lists is a production of The Axis
theaxis.io
(00:00:00) Intro
(00:00:23) Welcome Dr. James Woodyard
(00:04:26) Look at every patient with fresh eyes
(00:15:30) Be transparent with patients
(00:20:07) Leadership and goal alignment
(00:24:40) Referral Lab meeting templates
(00:27:20) Building team accountability
(00:39:08) Communicating risks with patients
(00:46:44) Creating a no-gossip culture
(00:56:30) Become invaluable to your referring dentists
(00:59:00) Outro
Dr. James Woodyard doesn’t believe in coasting. After over two decades in practice, he still looks at everything with a “fresh eyes” approach, from hygiene exams to communicating risks without sugarcoating to help patients confidently make difficult decisions.
From the team training method inspired by his Boy Scouts leadership to his zero tolerance for gossip, his special list will help you rethink leadership, reset expectations, and align your team around clear, strategic goals.
For Dr. Woodyard, transparency builds trust, and that trust leads to better outcomes.
GUEST
James Woodyard, DMD
President Woodyard Periodontics and One of the Leaders of the Perio Division of Gen4 Dental Partners
Dr. James Woodyard is a board-certified periodontist in Newburgh, Indiana, specializing in periodontics and dental implants. He earned his DMD from the University of Kentucky and completed a residency and master’s in oral biology at the University of Louisville.
A national lecturer and founder of the Select Study Club and Tumbleweed Mastermind Group, he’s active in multiple professional organizations and was honored with the 2023 Seattle Study Club Excellence in Leadership Award. Outside of dentistry, he’s a proud dad to two future Eagle Scouts, a Cubmaster, and a sporting clays champion.
Learn more about Newburgh periodontist Dr. James Woodyard
The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.
Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.
Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.
This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.
Got a question for us? Send us a message at speciallists.com
Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io
Cameron Full
Co-Founder of Referral Lab
Cameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.
Connect with Cameron on LinkedIn
Michael Seda, DMD, MS
Periodontist and Co-Developer of Referral Lab
Dr. Michael Seda is a laser-trained periodontist serving Marin County and San Francisco. As part of an elite group offering FDA-cleared laser gum treatment, he focuses on patient-centered care, advanced technology, and personalized treatment plans.
More about San Rafael periodontist Dr. Michael Seda
Follow Dr. Seda on Instagram @sedaperio
Jason Souyias, DDS
Periodontist and Co-Founder of Referral Lab
Dr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he’s known for excellent patient communication and experience. He’s passionate about his work and dedicated to helping other dentists.
More about Port Huron, Michigan periodontist Dr. Jason Souyias
Co-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDS
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cole Hamilton
Theme music: Papa Funk – spring gang
Cover Art: Dan Childs
The Special Lists is a production of The Axis: theaxis.io

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