The Special Lists
The Special Lists
Podcast Description
The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experiences—changes the game.Referral Lab is for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter. This spirit of connection drives The Special Lists podcast.Hosted by the team behind Referral Lab, we bring you hard-earned wisdom from practice owners and dental professionals, each guest sharing their own "special list" from the wins, mistakes, and lessons that shape their practices today.Got a question for us? Send us a message at speciallists.com (with two L's!)Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io Cameron FullCo-Founder of Referral LabCameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.Michael Seda, DMD, MSPeriodontist and Co-Developer of Referral LabDr. Michael Seda is a laser-trained periodontist serving Marin County and San Francisco. As part of an elite group offering FDA-cleared laser gum treatment, he focuses on patient-centered care, advanced technology, and personalized treatment plans.Jason Souyias, DDSPeriodontist and Co-Founder of Referral LabDr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he's known for excellent patient communication and experience. He's passionate about his work and dedicated to helping other dentists.The Special Lists is a production of The Axistheaxis.io
Podcast Insights
Content Themes
The podcast focuses on topics relevant to dental practices, such as improving case acceptance, enhancing team performance, and fostering stronger relationships with referring providers. Episodes cover a variety of subjects, including sharing 'special lists' of wins and lessons learned, addressing mistakes in practice management, and discussing advanced techniques in dentistry.
The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists. Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experiences—changes the game.
Referral Lab is for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter. This spirit of connection drives The Special Lists podcast.
Hosted by the team behind Referral Lab, we bring you hard-earned wisdom from practice owners and dental professionals, each guest sharing their own “special list” from the wins, mistakes, and lessons that shape their practices today.
Got a question for us? Send us a message at speciallists.com (with two L’s!)
Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io
Cameron Full
Co-Founder of Referral Lab
Cameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.
Michael Seda, DMD, MS
Periodontist and Co-Developer of Referral Lab
A clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.
Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.
Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience.
He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction.
His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.
Jason Souyias, DDS
Periodontist and Co-Founder of Referral Lab
Dr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he’s known for excellent patient communication and experience. He’s passionate about his work and dedicated to helping other dentists.
The Special Lists is a production of The Axis
theaxis.io
North Carolina periodontist Dr. Deana Cook believes the real engine of a dental practice isn’t the dentist, but the team running it.
Dr. Cook has two thriving practices and an executive MBA from UNC. With a background in art history, she blends creativity with science and a people-first approach to running her team.
In her practices, Dr. Cook leans into transparency, daily KPIs, and fun incentives like team lunches and pooled bonuses to motivate staff. She shares clever systems to keep the office efficient while building ownership and accountability among her 12-person team.
She also challenges the myth of work-life balance, viewing it instead as a pendulum that swings with priorities. Hear how she gamifies goals, fosters leadership across roles, and takes incremental steps to improve systems without overwhelming the team.
Find out how Dr. Cook builds a culture where every team member feels responsible, patients are happier, and growth happens naturally.
GUEST
Deana Cook, DDS, MS, MBA
Owner & Periodontist at Cook Periodontics & Dental Implants
Dr. Cook attended the University of North Carolina at Chapel Hill for her undergraduate education in Art History. After studying abroad in Italy, she began to appreciate the wonderful mix of art and science dentistry provided and went on to graduate from UNC School of Dentistry with honors (2009). She graduated with her Master’s degree in Biomedical Science and a Certificate in Periodontics from the University of Texas Health Science Center in San Antonio (2012). Additionally, she graduated with honors from the Executive MBA Program at UNC Kenan-Flagler Business School (2023). Dr. Cook is the owner of two periodontal practices in Southeastern NC (Wilmington, Leland) and is the director of a Spear Study Club.
She’s a proud wife and mom to two girls (Emery & Sutton).
Learn more about Cook Periodontics & Dental Implants
The Special Lists, presented by Referral Lab, is the podcast for dentists and dental specialists.
Running a dental practice isn’t easy, and if you’re in private practice, it can sometimes feel like you’re on an island. That’s why finding your people—those who’ve been in your shoes and can share real, lived experience—changes the game.
Referral Lab was built specifically for dental specialists, helping you track, manage, and convert every referral. It’s about improving case acceptance, boosting team performance, and strengthening relationships with referring providers so your whole practice runs smarter.
This spirit of connection fuels The Special Lists podcast. Hosted by the team behind Referral Lab, we bring you wisdom from practice owners and dental professionals, sharing the wins, mistakes, and lessons that shape how they run their businesses today.
Got a question for us? Send us a message at speciallists.com
Transform your referral workflow with Referral Lab, the purpose-built platform for dental specialists to track, manage and convert every referral. Request a demo at referrallab.io
Cameron Full
Co-Founder of Referral Lab
Cameron Full, co-founder of Referral Lab, is a strategic problem-solver with expertise in business management and digital solutions. He combines leadership, creativity, and technology to drive success across various industries.
Connect with Cameron on LinkedIn
Jason Souyias, DDS
Periodontist and Co-Founder of Referral Lab
Dr. Jason Souyias is a periodontist, educator, and co-founder of Referral Lab software. He teaches dentists and hygienists, including as a Pikos Institute faculty member. In his Port Huron private practice, he’s known for excellent patient communication and experience. He’s passionate about his work and dedicated to helping other dentists.
More about Port Huron, Michigan periodontist Dr. Jason Souyias
Michael Seda, DMD, MS
Periodontist and Co-Developer of Referral Lab
A clinician and entrepreneur, Dr. Seda brings 19 years of private practice experience to his periodontal and implant surgery practice in the San Francisco Bay Area.
Dr. Seda’s interests are rooted in evaluating and influencing private practice management systems in dentistry. He wants to increase practice efficiency, establish a greater sense of collaboration and trust among practice team members, and enhance quality of care and service delivered—all while maximizing and growing profitability.
Through associateship opportunities early in his career, Dr. Seda was exposed to various private practice leadership and business models. He witnessed first-hand inconsistencies in the degree of success and failure owners experienced in private practices. This ignited his passion for learning what empowers practices to thrive and grow successfully while delivering a highly satisfying patient experience.
He is particularly interested in using cutting-edge analytics platforms to measure advanced practice metrics. He leverages these to design data-driven strategies to enhance referral patterns, scheduling systems, case acceptance rates, and other key performance indicators that lead to practice growth and patient satisfaction.
His education spans several disciplines, including a degree in Psychobiology from the University of California, Los Angeles, a Doctorate degree from Harvard University (DMD), and a Master’s degree in Periodontics and Oral Medicine from Columbia University.
More about Bay Area periodontist Dr. Michael Seda
Follow Dr. Seda on Instagram @sedaperio
Co-hosts: Cameron Full, Jason Souyias, DDS & Michael Seda, DDS
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Papa Funk, spring gang
Cover Art: Dan Childs
The Special Lists is a production of The Axis: theaxis.io
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