The Higher Education Circuit: Behind the scenes of Applications, Marketing, and Growth
The Higher Education Circuit: Behind the scenes of Applications, Marketing, and Growth
Podcast Description
Welcome to The Higher Education Circuit, your backstage pass to the minds shaping the future of student recruitment and enrollment.
From emerging trends in enrollment marketing to the latest in CRM, AI, and student experience — each episode brings you honest conversations with enrollment leaders, edtech innovators, and decision-makers driving transformation across higher education.
Podcast Insights
Content Themes
The podcast addresses a variety of topics related to higher education including enrollment marketing strategies, AI applications in student recruitment, and modern admission practices. Specific episodes explore actionable insights on leveraging ChatGPT for personalized outreach, cost-effective recruitment amidst budget cuts, and innovative strategies for engaging international students.

Welcome to The Higher Education Circuit, your backstage pass to the minds shaping the future of student recruitment and enrollment.
From emerging trends in enrollment marketing to the latest in CRM, AI, and student experience — each episode brings you honest conversations with enrollment leaders, edtech innovators, and decision-makers driving transformation across higher education.
In the latest episode of The Higher Education Circuit, powered by Meritto, we sat down with May Tan Mullins, Provost and CEO of the University of Reading Malaysia, to understand how international universities can build credibility beyond rankings in emerging markets.
Recorded as part of #EducationCircuitByMeritto, this episode highlights why governance, academic standards, admissions, communication, and student experience must work together to deliver on institutional promises. Tune in for clear, practical insights on turning global reputation into lasting local trust.

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