The Higher Education Circuit: Behind the scenes of Applications, Marketing, and Growth
The Higher Education Circuit: Behind the scenes of Applications, Marketing, and Growth
Podcast Description
Welcome to The Higher Education Circuit, your backstage pass to the minds shaping the future of student recruitment and enrollment.
From emerging trends in enrollment marketing to the latest in CRM, AI, and student experience — each episode brings you honest conversations with enrollment leaders, edtech innovators, and decision-makers driving transformation across higher education.
Podcast Insights
Content Themes
The podcast addresses a variety of topics related to higher education including enrollment marketing strategies, AI applications in student recruitment, and modern admission practices. Specific episodes explore actionable insights on leveraging ChatGPT for personalized outreach, cost-effective recruitment amidst budget cuts, and innovative strategies for engaging international students.
Welcome to The Higher Education Circuit, your backstage pass to the minds shaping the future of student recruitment and enrollment.
From emerging trends in enrollment marketing to the latest in CRM, AI, and student experience — each episode brings you honest conversations with enrollment leaders, edtech innovators, and decision-makers driving transformation across higher education.
In the latest landmark episode of The Higher Education Circuit, powered by Meritto, we sat down with Miloš Topić, VP & Chief Digital Officer at Grand Valley State University, to unpack how U.S. higher-ed institutions are approaching Fall 2025 with trust and efficiency at the forefront. This episode explored how AI is reshaping the way universities attract, assess, and support students, guiding them where they are, reducing friction, and enabling smarter decisions, stronger engagement, and more resilient digital infrastructure.
Recorded as part of #EducationCircuitByMeritto, this episode offers real-world insights into how institutions are leveraging AI to increase flexibility, strengthen enrollment, and lay the foundation for long-term growth this Fall.
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