The MarketMYSTR Show: Co Host and Short Term Rental Marketing That Actually Works
The MarketMYSTR Show: Co Host and Short Term Rental Marketing That Actually Works
Podcast Description
The definitive podcast for Co-hosts and STR Owners who want to maximize the experience of owning a CoHosting company and STRs both personally and financially. Follow the journey of how MarketMYSTR is helping Ultvare Co-Hosting build from zero to 50 properties - with every marketing strategy, asset, funnel, framework, and template shared. We'll be featuring success stories, interviews with successful Co Hosts including Bill Faeth, real-time case studies you can copy and "no holes barred" conversations about the good, bad, and ugly of building and owning CoHosting business from scratch.
Podcast Insights
Content Themes
The podcast explores themes related to short-term rentals and co-hosting, focusing on marketing strategies, personal experiences, and community building. Key episodes include discussions on growth strategies for Ultvare, like building a $10 million co-hosting company from scratch and the significance of accountability in achieving business success. The show prioritizes practical lessons learned in the industry, including setting boundaries and managing properties effectively.
The definitive podcast for Co-hosts and STR Owners who want to maximize the experience of owning a CoHosting company and STRs both personally and financially. Follow the journey of how MarketMYSTR is helping Ultvare Co-Hosting build from zero to 50 properties – with every marketing strategy, asset, funnel, framework, and template shared. We’ll be featuring success stories, interviews with successful Co Hosts including Bill Faeth, real-time case studies you can copy and “no holes barred” conversations about the good, bad, and ugly of building and owning CoHosting business from scratch.
Summary
In this episode of the Market My STR show, Scott and Jeremy discuss their journey in building a co-hosting company, focusing on strategies for cold calling property owners. They share insights on identifying target properties, utilizing data from AirDNA and Price Labs, and the importance of nurturing leads through effective communication. The conversation includes role-playing cold calling scripts and refining questions to engage potential clients effectively. The episode emphasizes the significance of building connections and staying top of mind with homeowners.
Keywords
short-term rental, co-hosting, cold calling, property management, marketing strategy, lead generation, Airbnb, VRBO, optimization, business growth
Takeaways
- The journey to build a co-hosting company is challenging but rewarding.
- Cold calling can be an effective strategy for reaching property owners.
- Utilizing data from platforms like AirDNA and Price Labs is crucial for identifying potential clients.
- Creating a detailed list of target properties helps streamline outreach efforts.
- Skip tracing can enhance the effectiveness of cold calling by providing accurate contact information.
- Role-playing scripts can improve confidence and effectiveness in cold calling.
- Asking simple yes/no questions can help identify prospects with potential issues.
- Nurturing leads is essential for long-term success in the co-hosting business.
- Building connections with homeowners can lead to future opportunities, even if they are not ready to switch immediately.
- Staying top of mind through consistent outreach and marketing is key to converting leads.
Chapters
00:00 Introduction and Halloween Reflections
01:43 Building a Co-Hosting Company
02:52 Cold Calling Strategy for Property Management
05:49 Identifying Target Properties
10:24 Resources for Property Research
14:39 Cold Calling Scripts and Techniques
19:24 Mastering Cold Call Techniques
22:24 Refining the Script for Success
25:19 Understanding Customer Feedback
28:26 Building Long-Term Relationships
Disclaimer
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