Bits, Bytes & Beyond

Bits, Bytes & Beyond
Podcast Description
Bits, Bytes & Beyond, hosted by Trent Blakely, Head of Product Marketing at PCCW Global, is a podcast that goes beyond the buzzwords and dives deep into the real-world challenges of how data moves – and what may happen when things go wrong. Each episode features candid conversations with industry experts, breaking down technical use cases and unpacking the strategies that actually work.
Podcast Insights
Content Themes
The podcast focuses on themes of cloud computing, data migration, network connectivity issues, and real-world technical challenges with episodes that include topics like multi-cloud deployment pitfalls and connectivity intricacies across AWS, Google Cloud, and Azure, striving to provide practical strategies and insights for tech practitioners.

Bits, Bytes & Beyond, hosted by Trent Blakely, Head of Product Marketing at PCCW Global, is a podcast that goes beyond the buzzwords and dives deep into the real-world challenges of how data moves – and what may happen when things go wrong. Each episode features candid conversations with industry experts, breaking down technical use cases and unpacking the strategies that actually work.
Peering has long been the foundation of how networks exchange traffic, yet its role is rapidly evolving.
Episode 4 of Bits, Bytes & Beyond features Trent Blakely in conversation with Richard Petrie, Chief Technology Officer at LINX, on the future of peering. From data sovereignty and automation to the edge and AI, they explore how peering is transforming to keep pace with shifting demands, breakthrough technologies, and new business models.
Episode chapters:
(00:00) Start
(01:15) Intro
(02:57) How has the role of peering evolved over the last 10 years?
(06:07) What are the differences between public, private and remote peering?
(11:21) What are the use cases for data sovereignty and keeping traffic local?
(13:18) Is traditional peering still valuable in a world where CDNs, hyperscalers, and cloud interconnects dominate traffic?
(17:57) What is the role of automation and software-defined networking in modern peering strategies?
(24:30) How can engineers measure the effectiveness and ROI of peering?
(28:59) What do you see on the horizon for peering?
(34:53) How are paid peering, hybrid peering, and peering-as-a-service changing the landscape?
(40:57) Final thoughts?
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