Meet Me at Brunch
Meet Me at Brunch
Podcast Description
Meet Me at Brunch is a podcast for wineries ready to grow. We break down what’s working in digital marketing right now, from building a wine club that people actually stick with, to making the most of your social content and email list. Each episode is packed with real-world insights, great conversations, and practical tips you can put into action straight away.
If you’re in the wine trade and want to get better at selling direct, start here.
Podcast Insights
Content Themes
The podcast explores various themes centered on wine marketing, including building effective wine clubs, maximizing digital presence through social media, website optimization for conversions, and emerging wine trends. Episodes such as 'Social Media That Sells' and 'Wine Trends for 2025' provide concrete tips and industry insights that are relevant to wineries looking to enhance their direct-to-consumer sales.
Meet Me at Brunch is a podcast for wineries ready to grow. We break down what’s working in digital marketing right now, from building a wine club that people actually stick with, to making the most of your social content and email list. Each episode is packed with real-world insights, great conversations, and practical tips you can put into action straight away.
If you’re in the wine trade and want to get better at selling direct, start here.
In today’s chat with Tim , we talk about how winemakers learn to communicate outside the winery, why different audiences need different stories, and how to keep your message clear across cellar door, trade, and wine club.
Tim shares how his retail background shaped his approach to selling wine, why people connect more with place and personality than technical detail alone, and what extra resourcing can unlock inside a winery. We also touch on how Oakridge is adapting its cellar door focus, and what the current season is doing in the Yarra.
In this episode:
- How retail experience translates to better wine sales
- Why knowing your product builds confidence and trust with consumers
- How to tailor your message for cellar door, trade, and wine club
- Why people and place matter more than technical detail alone
- What resourcing can change inside a winery and vineyard
- How Oakridge is adapting its cellar door offering
- Weather in the Yarra and the upcoming vintage
All Links & Resources
- Find all of our free resources here
- Want to chat through your winery’s email strategy? Book a free consult with us here
- Visit us at brunchagency.com
- Follow us on Instagram
- Connect with us on LinkedIn
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.