BRANDED WOR(L)DS
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BRANDED WOR(L)DS
Podcast Description
Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic.
It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges.
Why the Name "Branded WOR(L)DS"?
The title is a deliberate play on words:
• "Branded Worlds" represents the global universe of branding, design, and communication.
• "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding.
This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.
Podcast Insights
Content Themes
The podcast centers on themes of branding, corporate culture, and sustainability, with episodes discussing notable topics such as leadership in the changing industry landscape, the transformation of corporate fashion, and the future of global brand communication, highlighting the importance of unlearning and cultural authenticity.
Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic.
It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges.
Why the Name “Branded WOR(L)DS”?
The title is a deliberate play on words:
• “Branded Worlds” represents the global universe of branding, design, and communication.
• “Branded Words” (with the parenthetical L) underlines the role of language, story, and meaning in branding.
This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.
Steven and Jeff speak with the founders of Brandcharger about creating high-quality tech accessories with global appeal. The episode explores innovation, design standards, and sustainability, as well as Brandcharger’s unique ability to merge lifestyle trends with functional products that elevate modern branded merchandise worldwide.
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Disclaimer
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