CEO Series
CEO Series
Podcast Description
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
Podcast Insights
Content Themes
Focuses on market research strategies, consumer insights, and industry innovation with episodes covering topics like the challenges of survey methodologies, the role of behavioral data, and the impact of AI on consumer understanding.
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you’ll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you’re an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
NewtonX CEO and co-founder Sascha Eder joins Karen Lynch on the CEO Series to discuss how strategic consulting and entrepreneurial resilience shaped his approach to leadership. Sascha explains why hiring, actionable feedback, mentorship, and cultural alignment are essential when scaling a company through uncertainty. He also shares NewtonX’s perspective on synthetic personas and their potential to support faster, always-on B2B research when used alongside primary data. Rather than treating synthetic research as a universal solution, Sascha emphasizes transparent methodologies, appropriate use cases, and evidence that builds researcher confidence. The conversation also explores AI’s rapidly evolving capabilities, the continued importance of human connection, and why the future of insights will depend on welcoming new technologies and professionals from diverse professional backgrounds.
Key Discussion Points
- How Sascha’s background shaped his resilience, mental discipline, teamwork, and leadership style.
- The strategy skills he gained at McKinsey—and what he had to unlearn when moving from advising companies to building one.
- Why hiring quality, cultural alignment, regular feedback, and career development are critical to scaling and employee retention.
- How synthetic personas can complement primary research and enable faster, always-on decision support for B2B organizations.
- Why the future of insights depends on technological experimentation, methodological transparency, mentorship, and diverse professional backgrounds.
Resources and Links
You can reach out to Sascha Eder on LinkedIn
Many thanks to Sascha Eder for being our guest. Thanks also to our production team and our editor at Big Bad Audio.
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