CEO Series
CEO Series
Podcast Description
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
Podcast Insights
Content Themes
Focuses on market research strategies, consumer insights, and industry innovation with episodes covering topics like the challenges of survey methodologies, the role of behavioral data, and the impact of AI on consumer understanding.
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you’ll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you’re an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
Lenny Murphy interviews Aaron Kechley, the new CEO of Zappi. Aaron shares his fascinating journey from economic analyst at the Federal Reserve to leading a cutting-edge market research technology company. Discover how Aaron’s background in analytics, software development, and digital marketing uniquely positions him to lead Zappi’s mission of helping brands own their consumer data. Learn about the critical importance of first-party data assets for brands, especially as they face increasing pressure from retailers in the battle for consumer insights.
Whether you’re a market research professional, brand marketer, or leadership enthusiast, this conversation offers valuable perspectives on the intersection of technology, consumer insights, and organizational development.
Thanks again to Aaron Kechley for being our guest. You can connect with him on LinkedIn
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