CEO Series
CEO Series
Podcast Description
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
Podcast Insights
Content Themes
Focuses on market research strategies, consumer insights, and industry innovation with episodes covering topics like the challenges of survey methodologies, the role of behavioral data, and the impact of AI on consumer understanding.
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you’ll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you’re an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
Lenny Murphy speaks with Sam Peskin, CEO and co-founder of Early Studies, about their innovative “Future Perfect” methodology that helps brands uncover what consumers truly think by focusing on social circle perspectives rather than direct questioning. Sam shares how their unique approach to consumer psychology combines social circle surveying with a “triple tense technique” to identify shifting trends and hidden signals in consumer behavior.
Through fascinating case studies and insights from Sam’s entrepreneurial journey, this episode explores how Early Studies is challenging traditional research methods to help organizations better understand the “lying economy” and predict future consumer trends with remarkable accuracy.
Thanks again to Sam Peskin for being our guest. You can connect with him on LinkedIn
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