CEO Series
CEO Series
Podcast Description
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
Podcast Insights
Content Themes
Focuses on market research strategies, consumer insights, and industry innovation with episodes covering topics like the challenges of survey methodologies, the role of behavioral data, and the impact of AI on consumer understanding.
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you’ll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you’re an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
In this fourth annual interview with Lenny Murphy of Greenbook, Alex Hunt discusses Behaviorally’s successful transformation from a traditional package testing company to a digital-first, AI-driven insights leader. The conversation highlights the company’s evolution over the past six years and provides valuable insights into leadership during periods of technological disruption.
Thanks again to Alex Hunt for being our guest. You can connect with him on LinkedIn
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