CEO Series
CEO Series
Podcast Description
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
Podcast Insights
Content Themes
Focuses on market research strategies, consumer insights, and industry innovation with episodes covering topics like the challenges of survey methodologies, the role of behavioral data, and the impact of AI on consumer understanding.
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you’ll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you’re an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
Lenny Murphy sits down with Rashed Chowdhury, CEO of Orchard, to explore a groundbreaking approach to consumer research that’s disrupting traditional survey methodologies.
Rashed shares his fascinating journey from Sweden to Chicago, his background in management consulting, and the pivotal moment that led him to co-found Orchard – a jarring experience with poor survey data quality involving a premium apparel brand study where 90% of respondents turned out to be elderly women in Florida instead of the intended young demographic.
Thanks again to Rashed Chowdhury for being our guest. You can connect with him on LinkedIn
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