Marketing Meditations
Marketing Meditations
Podcast Description
Talking all things marketing, careers and personal growth.
Podcast Insights
Content Themes
The podcast explores themes around marketing strategies, career development, and personal growth, with episodes that include discussions on effective marketing tactics, career pivots like those of Alex Diamond, and personal experiences that shape professional journeys.
Talking all things marketing, careers and personal growth.
Scientific Advertising is a book written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities as a “must-read” book.
In this episode, I break down the lessons we can learn from this book today as advertising & marketing professionals.
(00:00) Intro
(03:57) Advertising is Sales
(11:23) Psychology
(16:48) Information
(20:41) Strategy
(23:14) The Future of Advertising
(26:50) Summary
Read Scientific Advertising for free online: https://www.scientificadvertising.com/ScientificAdvertising.pdf
What did you think of this book? Contact me via LinkedIn: https://www.linkedin.com/in/jessedharrison/
Marketing Meditations is hosted and produced by Jesse Harrison.
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