C-Suite Secrets

C-Suite Secrets
Podcast Description
C-Suite Secrets is the go-to podcast for entrepreneurs ready to scale smarter and lead stronger. Hosted by Heather Parsons—Fractional CFO, business strategist, and real estate investor—each episode features candid conversations with high-performing founders and C-suite executives. Get real-world strategies on cash flow, operations, leadership, and growth from experts who’ve been in the trenches. It’s not just theory—it’s the secrets behind sustainable success.
Podcast Insights
Content Themes
The podcast focuses on business strategy, leadership, scaling operations, and financial management. Episodes explore topics like tax strategies for startups, integrating AI into business models, cybersecurity essentials for small businesses, and effective team dynamics. Examples include discussions on avoiding tax mistakes with George Birrell and leveraging data-driven decision-making with Jason Reade.

C-Suite Secrets is the go-to podcast for entrepreneurs ready to scale smarter and lead stronger. Hosted by Heather Parsons—Fractional CFO, business strategist, and real estate investor—each episode features candid conversations with high-performing founders and C-suite executives. Get real-world strategies on cash flow, operations, leadership, and growth from experts who’ve been in the trenches. It’s not just theory—it’s the secrets behind sustainable success.
Show Notes:
In this episode of C-Suite Secrets, host Heather Parsons sits down with George Birrell, founder of TaxHub, breaks down the must-know tax strategies every entrepreneur should understand. George sheds light on the most common (and costly) tax mistakes business owners make early on, and how to avoid them.
From choosing the right business structure to separating personal and business finances, George walks through real-world advice on building a tax-smart business. He also dives into how AI is reshaping bookkeeping, and why hiring family members can be a smart tax move.
Plus, George shares why time discipline and financial readiness are essential for securing outside funding and growing with confidence.
Bio:
After earning his master’s in taxation and scoring in the top 10% of his class on his CPA exam, George began his career in public accounting. 12 years in, he transitioned into controllership for an engineering firm in New York City. Even as his career evolved, as an innovator it was never far from George’s mind that when it came to consumer tax prep, there had to be a better way.
When he found that way, the idea behind Taxhub took shape. Determined to bring customers a better tax experience, George began discussing his idea with people with skills he knew he would need and began assembling a team that could help bring this idea to the masses.
When not vigorously pursuing his dream, George enjoys spending time with his family and friends, and working out at his local CrossFit gym, and keeping up with his Morkie, Wuzzy.
To connect with our guest, click on the links below:
Website: GetTaxHub.com
LinkedIn: https://www.linkedin.com/company/gettaxhub/
Facebook: www.facebook.com/gettaxhub.com
Connect with me:
https://www.linkedin.com/in/heather-parsons-cfo/
https://heatherparsons.com/links
🎁Get your free checklist to Turn Your Business Success into Lasting Wealth https://info.thesummitcfo.com/investment-readiness-checklist

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