Checkin to Checkout
Checkin to Checkout
Podcast Description
We tell the stories of e-commerce leaders and let them explain how they got where they are, and where they think e-commerce is going in the next 12 months. In every episode, we uncover something that only this e-commerce leader can explain
Podcast Insights
Content Themes
Explores themes surrounding e-commerce leadership, brand building, and customer engagement with episodes like 'How to Merge the Brand Experience with Trust' focusing on emotional aspects of P&L management and 'Using the Conversion Funnel to Enhance Brand Equity' discussing synergies between branding and conversion strategies.
We tell the stories of e-commerce leaders and let them explain how they got where they are, and where they think e-commerce is going in the next 12 months. In every episode, we uncover something that only this e-commerce leader can explain
summaryIn this conversation, Jonah, the director of commerce and growth at ProShop, discusses his role in building a golf community through e-commerce and content marketing. He shares insights on team structure, customer acquisition, and the challenges of navigating social media platforms like TikTok. Jonah emphasizes the importance of storytelling in brand building, the complexities of attribution reporting, and the impact of AI on the future of e-commerce. He also reflects on personal experiences with failures, setting boundaries, and the significance of clear communication within an organization.takeaways
- Jonah is the director of commerce and growth for ProShop, focusing on e-commerce in the golf industry.
- ProShop aims to build a large golf audience through content and commerce.
- The e-commerce team operates like an internal agency to incubate brands.
- TikTok is a growing channel, but the price point for golf products is high.
- Attribution reporting can be misleading; focus on customer acquisition instead.
- Customer insights are gathered through direct feedback from a dedicated community.
- Storytelling is crucial for building a strong brand connection.
- Failures in e-commerce are common, but personal growth is more significant.
- Clear communication of e-commerce metrics is essential for stakeholder buy-in.
- AI is transforming the e-commerce landscape, allowing for rapid implementation of ideas.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.