Think Editorial with Flavia Barbat
Think Editorial with Flavia Barbat
Podcast Description
I stand where editorial and brands meet. Where writing and society meet. Where thinking and people meet. Since I was 23, I've been known as the editor-in-chief of Brandingmag, an independent and global journal narrating the discussion around branding with insightful sources of thought leadership from the industry. It's a platform that I dedicated to long-form, educational content at a time when the world became obsessed with short attention spans, content templates, and engagement metrics.
And guess what? It led to one of the most durable brand reputations I've ever seen.
What many people are only now discovering is that I've been applying the same mindset and principles to some of the largest brands on the planet, consulting them on their own editorial strategies. I know and believe in the power of communications, in building legacy through language—and I'm not the only one.
I launched Think Editorial out of a desire to share the brilliant conversations I have with people I'm privileged to meet. We're all communicating on a regular basis, and to probe that fact continues to bring me immense joy. Whether you focus on public relations, content strategy, marketing, or any other bridge between brand and audience, these dialogues will alter your thinking and your state for the better.
In fact, any person (regardless of role or goal) can benefit from some solid editorial thinking, especially nowadays. So, take a listen, leave a review, and follow along directly:
→ @flaviabarbat on LinkedIn
→ @thinkeditorial on Instagram & TikTok
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{· Organic, 100% human-generated content
Podcast Insights
Content Themes
The podcast focuses on branding, editorial strategies, and communication practices, featuring episodes that explore personal branding, the relationship between verbal and visual identity, and the challenges of modern content creation. For instance, discussions with guests like Georgina Rutherford revolve around building personal brand strategies and overcoming the pressure to use AI in creative processes.
I stand where editorial and brands meet. Where writing and society meet. Where thinking and people meet. Since I was 23, I’ve been known as the editor-in-chief of Brandingmag, an independent and global journal narrating the discussion around branding with insightful sources of thought leadership from the industry. It’s a platform that I dedicated to long-form, educational content at a time when the world became obsessed with short attention spans, content templates, and engagement metrics.
And guess what? It led to one of the most durable brand reputations I’ve ever seen.
What many people are only now discovering is that I’ve been applying the same mindset and principles to some of the largest brands on the planet, consulting them on their own editorial strategies. I know and believe in the power of communications, in building legacy through language—and I’m not the only one.
I launched Think Editorial out of a desire to share the brilliant conversations I have with people I’m privileged to meet. We’re all communicating on a regular basis, and to probe that fact continues to bring me immense joy. Whether you focus on public relations, content strategy, marketing, or any other bridge between brand and audience, these dialogues will alter your thinking and your state for the better.
In fact, any person (regardless of role or goal) can benefit from some solid editorial thinking, especially nowadays. So, take a listen, leave a review, and follow along directly:
→ @flaviabarbat on LinkedIn
→ @thinkeditorial on Instagram & TikTok
—————————
{· Organic, 100% human-generated content
Dive into my conversation with Stefano Puntoni, a renowned professor of marketing at The Wharton School (part of the University of Pennsylvania) and co-director of the “AI at Wharton” center, which promotes research on the role of artificial intelligence in business.
Professor Puntoni is privy to a lot of research applying behavioral science to innovations like algorithms and automation in order to better understand how they affect our consumption and lives. Which is why our discussion touches on:
- The difference between a customer and consumer, and why that matters now more than ever
- The emergence of the two internets, and the role of brands in that bifurcated future
- The ability of AI to accurately rank products and services based on public data (be it true or not)
- Why research says that AI can be more persuasive than humans
- How society is now accepting one source of truth because of platforms like ChatGPT
- Whether AI is bringing more convergence or personalization to our conversations, consumption, and society
- The difference in and value of AI-generated empathy versus that of a human
- And much, much more.
P.S. If you enjoy this episode, be sure to leave a review and follow Think Editorial for notifications about future editions.
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