Think Editorial with Flavia Barbat
Think Editorial with Flavia Barbat
Podcast Description
I stand where editorial and brands meet. Where writing and society meet. Where thinking and people meet. Since I was 23, I've been known as the editor-in-chief of Brandingmag, an independent and global journal narrating the discussion around branding with insightful sources of thought leadership from the industry. It's a platform that I dedicated to long-form, educational content at a time when the world became obsessed with short attention spans, content templates, and engagement metrics.
And guess what? It led to one of the most durable brand reputations I've ever seen.
What many people are only now discovering is that I've been applying the same mindset and principles to some of the largest brands on the planet, consulting them on their own editorial strategies. I know and believe in the power of communications, in building legacy through language—and I'm not the only one.
I launched Think Editorial out of a desire to share the brilliant conversations I have with people I'm privileged to meet. We're all communicating on a regular basis, and to probe that fact continues to bring me immense joy. Whether you focus on public relations, content strategy, marketing, or any other bridge between brand and audience, these dialogues will alter your thinking and your state for the better.
In fact, any person (regardless of role or goal) can benefit from some solid editorial thinking, especially nowadays. So, take a listen, leave a review, and follow along directly:
→ @flaviabarbat on LinkedIn
→ @thinkeditorial on Instagram & TikTok
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{· Organic, 100% human-generated content
Podcast Insights
Content Themes
The podcast focuses on branding, editorial strategies, and communication practices, featuring episodes that explore personal branding, the relationship between verbal and visual identity, and the challenges of modern content creation. For instance, discussions with guests like Georgina Rutherford revolve around building personal brand strategies and overcoming the pressure to use AI in creative processes.
I stand where editorial and brands meet. Where writing and society meet. Where thinking and people meet. Since I was 23, I’ve been known as the editor-in-chief of Brandingmag, an independent and global journal narrating the discussion around branding with insightful sources of thought leadership from the industry. It’s a platform that I dedicated to long-form, educational content at a time when the world became obsessed with short attention spans, content templates, and engagement metrics.
And guess what? It led to one of the most durable brand reputations I’ve ever seen.
What many people are only now discovering is that I’ve been applying the same mindset and principles to some of the largest brands on the planet, consulting them on their own editorial strategies. I know and believe in the power of communications, in building legacy through language—and I’m not the only one.
I launched Think Editorial out of a desire to share the brilliant conversations I have with people I’m privileged to meet. We’re all communicating on a regular basis, and to probe that fact continues to bring me immense joy. Whether you focus on public relations, content strategy, marketing, or any other bridge between brand and audience, these dialogues will alter your thinking and your state for the better.
In fact, any person (regardless of role or goal) can benefit from some solid editorial thinking, especially nowadays. So, take a listen, leave a review, and follow along directly:
→ @flaviabarbat on LinkedIn
→ @thinkeditorial on Instagram & TikTok
—————————
{· Organic, 100% human-generated content
Welcome to another episode of the Think Editorial podcast. Flavia Barbat sits down with Harry Ashbridge, renowned for his work implementing public-facing writing guidelines at Monzo Bank and championing clear, effective writing across organizations.
Together, they explore the blurred lines between writing, copywriting, content design, and UX, and why these disciplines should never operate in silos. Harry shares insights on building a strong writing culture, the limits of AI, and why empowering everyone to write well is key to consistent, customer-centric communication.
(00:00) Unifying business writing silos
(08:47) Rethinking how brands build trust
(12:34) What writing really means across industries
(18:08) In-house writing vs agencies
(23:06) Building a strong writing culture
(27:12) Writing vs speaking in real life
(32:28) Keeping brand communication consistent
(38:26) Writing with the customer at the center
(46:47) Scaling a culture of good writing
(53:04) Where AI writing tools fall short
(57:01) Why it’s about “help, don’t fix”
(01:00:23) Writing starts with knowing your audience
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