The SponsorshipX Podcast
The SponsorshipX Podcast
Podcast Description
Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.Each episode delivers fresh insights, actionable strategies, and behind-the-scenes access to the people and programs redefining how sponsorship works—whether in sport, culture, entertainment, or community. From CMO spotlights and partnership case studies to emerging trends and future-focused debates, The SponsorshipX Podcast is where marketing leaders come to learn, connect, and grow.New episodes drop regularly, so join us as we elevate the conversation—and the industry.Because when it comes to sponsorship, we don’t just talk. We champion. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast delves into key topics such as sponsorship valuation, fan sentiment metrics, cause-driven sponsorships, and the impact of post-event strategies. Specific episodes explore themes like maximizing asset impact, understanding emotional metrics in marketing, and measuring success beyond financial returns through initiatives like community engagement and sustainability. These discussions highlight the evolving landscape of sponsorships in different sectors including sport, culture, and entertainment.
Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.
Each episode delivers fresh insights, actionable strategies, and behind-the-scenes access to the people and programs redefining how sponsorship works—whether in sport, culture, entertainment, or community. From CMO spotlights and partnership case studies to emerging trends and future-focused debates, The SponsorshipX Podcast is where marketing leaders come to learn, connect, and grow.
New episodes drop regularly, so join us as we elevate the conversation—and the industry.
Because when it comes to sponsorship, we don’t just talk. We champion.
Hosted on Acast. See acast.com/privacy for more information.
The Caribbean Premier League calls itself the Biggest Party in Sport. But behind the scenes, it’s building something far more strategic and far more interesting to sponsors.
Mark Harrison sits down with Tara Wilkinson from the Republic Bank Caribbean Premier League to unpack how the CPL has quietly built one of the most sophisticated commercial infrastructures in regional sport. From Louder ID, a unified digital membership giving partners on-demand access to audience segments like Digital Superfans, High-Value Purchasers, and Music & Entertainment crossover fans, to Rush, a 365-day linear TV channel filling the year-round inventory gap, CPL isn’t just selling logo placements anymore. It’s selling into an ecosystem.
The conversation covers Republic Bank’s integrated partnership, what it means to build a media company around a sport property, and why the WCPL’s “She’s In” relaunch, with its festival format in Barbados and a fourth franchise expanding into Jamaica, could be a major sponsorship opportunity in sport right now.
If you’ve ever wondered what world-class partnership infrastructure looks like outside the major leagues, this is the episode. You’ll hear exactly how it works and why it matters.
Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.
Hosted on Acast. See acast.com/privacy for more information.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.