When was the last corporate event that truly changed how you think or work?Most are forgettable — bland keynotes, lukewarm coffee, awkward networking. But Daniel Curtis, former chef turned global events leader for brands like Google and LinkedIn, knows how to make them unforgettable.His secret starts with one question: Why are we here?In this episode, Daniel shares his framework for creating events that resonate, inspire action, and turn attendees into advocates. He proves that purpose beats budget and famous speakers every time.Discover:🟢 What separates a great event from a transformative one🟢 How to craft a roadmap that equips your audience to excel🟢 A framework to align content, experience, and purpose🟢 Using Stoic principles to build crisis-proof eventsConnect with Daniel:https://www.linkedin.com/in/danielemc3/https://emc3.com/https://www.instagram.com/emc3london/?hl=enConnect with Becky on CoachFinder:https://coachfinder.ai/coaches/becky-hayman🔗 Save hours with top business hacks every Friday:https://thesearchlight.com/subscribeTimestamps:00:00 – Intro01:04 – From Kitchen to Corporate: A Journey of Transition03:38 – Evolving from Concierge to Corporate Events06:54 – The Shift from Logistics to Content Strategy09:45 – Transformative Events: Purpose and Engagement12:11 – Navigating Executive Friction in Event Planning14:49 – Adapting to Virtual Events During COVID-1918:16 – Taking Risks: Moving to America for Growth21:33 – The Challenges of Event Management24:19 – Philosophy's Role in Business28:51 – Balancing Authenticity and Audience Needs31:06 – Insights from the YPO Community34:30 – Memorable Events and Their Impact35:57 – Sustainability in the Events Industry38:20 – The Importance of Purpose in Event Planning#EventMarketing #CorporateEvents #ExperientialMarketing #BrandStrategy #Leadership #B2BMarketing #EventProfs #MarketingStrategy #Sustainability #Entrepreneurship #BusinessPodcast #CrisisManagement #EventPlanning #MarketingTips #AudienceEngagement #TheBDPodcast