In this episode of Setting the Standard, host Chris Coryell interviews Darren Schulz (President) and Andrea Fisher (Director of Marketing) from Duro-Last, a premium roofing manufacturer based in Saginaw, Michigan. With Darren marking his first year as president and Andrea bringing nearly seven years of marketing expertise, they discuss what sets Duro-Last apart in a competitive industry.

The conversation centers on Duro-Last’s partnership-driven business model, which prioritizes direct relationships with certified contractors over traditional distribution channels. Darren and Andrea explain their “edge to edge, deck to sky” approach – manufacturing complete roofing systems rather than individual components – and how this enables comprehensive warranties backed by rigorous quality control. They discuss the cultural continuity maintained during recent ownership transitions and the importance of their annual contractor seminar that serves as both education and recognition.

Chris explores why Coryell Roofing chose to align exclusively with Duro-Last despite being a premium-priced option, emphasizing how true partnerships provide contractors with technical support, marketing assistance, and quality assurance that extends far beyond product sales. The discussion addresses industry challenges including the need to educate building owners who often don’t understand roofing complexities until problems arise, and Chris’s philosophy of raising industry standards even when it potentially creates more competition. Both guests share their unexpected journeys into the roofing industry and why professionals find it so engaging once they enter the field.

Host: Chris Coryell, Coryell Roofing
Guests: Darren Schulz, President, Duro-Last; Andrea Fisher, Director of Marketing, Duro-Last