Welcome Disruption
Welcome Disruption
Podcast Description
Welcome to Welcome Disruption, the podcast by ADage Marketing Group that redefines senior living marketing. Dive into innovative strategies, creative solutions, and bold ideas that challenge the status quo. Hosted by experts passionate about transforming the industry, each episode equips you with actionable insights to elevate your brand, engage your audience, and drive results. Whether you're a seasoned marketer or new to the field, Welcome Disruption is your go-to resource for staying ahead in the ever-evolving world of senior living marketing. Let’s disrupt, innovate, and thrive together!
Podcast Insights
Content Themes
The podcast covers a diverse array of topics relevant to senior living marketing, including dementia care, lead management, intergenerational programs, and disaster preparedness. For example, episodes feature conversations with leaders like James Lee discussing emotional intelligence in dementia care, and Rachel Keller exploring centralized sales and lead management strategies to optimize senior living sales.

Welcome to Welcome Disruption, the podcast by ADage Marketing Group that redefines senior living marketing. Dive into innovative strategies, creative solutions, and bold ideas that challenge the status quo. Hosted by experts passionate about transforming the industry, each episode equips you with actionable insights to elevate your brand, engage your audience, and drive results. Whether you’re a seasoned marketer or new to the field, Welcome Disruption is your go-to resource for staying ahead in the ever-evolving world of senior living marketing. Let’s disrupt, innovate, and thrive together!
What if solving the senior living staffing crisis didn’t require reinventing care – but rethinking who we invite into the workforce?
In this episode of Welcome Disruption, we’re joined by Elyse Forbush, Director of Employment & Community Development at Run the Gamut in Boston. Elyse shares her journey from hospital operations to building inclusive employment pathways for neurodivergent adults – and why skills-based hiring, hands-on interviews, and meaningful job paths are the future of aging services.
We explore how inclusive hiring isn’t about accommodation or charity – it’s about matching real skills to real roles. From dining and housekeeping to facilities and front desk support, Elyse explains how senior living communities can fill workforce gaps while creating richer, more connected, intergenerational environments.
You’ll hear:
Why traditional interviews fail great candidates
How skills-based hiring improves retention and culture
The power of warm handoffs and supported onboarding
How inclusive employment benefits both staff and residents
Why neurodiversity already exists in senior living – whether we acknowledge it or not
This conversation challenges assumptions, dismantles myths, and offers a practical, human-centered roadmap for building a workforce where every ability belongs.

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