The MOPs Brief
The MOPs Brief
Podcast Description
The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers.
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Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.
Podcast Insights
Content Themes
The podcast focuses on key themes within Marketing Operations including automation strategies, MarTech insights, data management, and campaign effectiveness. Examples of specific episodes include discussions on AI's role in marketing, storytelling through dashboards using Tableau, and addressing issues of MarTech bloat and personalization in nurture campaigns.
The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen – from behind the scenes and in front of the numbers.
.
Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.
Customer data. Everyone wants it. No one knows where it lives. And if you’re lucky enough to find it, good luck getting it to play nice with your MarTech stack.
In this episode Rebecca Clark and Andrew Poole dive into the myth and the magic of Customer Data Platforms and speak with two VERY special guests from Informa, Mary Wallace and Sangeetha Parsan.
Disclaimer
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