The Edge Lab
Podcast Description
Discover the Science Behind Bold Marketing
The Edge Lab is where data science meets marketing innovation.
Born from a passion for uncovering critical ”edge moments”—the pivotal decision points where brands truly connect with audiences, this podcast brings Response Media’s scientific approach to brand growth.
Through candid conversations with world-class marketing trailblazers, we explore how data, empathy, and creativity intersect to solve real-world business challenges. If you are a change agent, a bold decision-maker, or a marketer pushing the boundaries of innovation, you are in the right place.
Podcast Insights
Content Themes
The podcast focuses on topics like data-driven marketing, empathy in advertising, and behavioral science, with episodes discussing the power of empathy in grocery data storytelling and how storytelling influences shopper behavior to drive brand loyalty.
Discover the Science Behind Bold Marketing
The Edge Lab is where data science meets marketing innovation.
Born from a passion for uncovering critical ”edge moments”—the pivotal decision points where brands truly connect with audiences, this podcast brings Response Media’s scientific approach to brand growth.
Through candid conversations with world-class marketing trailblazers, we explore how data, empathy, and creativity intersect to solve real-world business challenges. If you are a change agent, a bold decision-maker, or a marketer pushing the boundaries of innovation, you are in the right place.
In this episode of The Edge Lab, hosts Ami Sirlin and Dr. Alvin Glay reveal the behavioral science and strategy behind Response Media’s award-winning work for Xiidra. This prescription brand achieved double-digit prescription lifts and 2x patient persistence through data-driven empathy.
Discover how the team’s Necessity–Concern Framework (NCF) helps decode patient emotions, overcome adherence barriers, and design experiences that make marketing not just personalized but truly personal.
Tune in to learn how data, human behavior, and strategy collide to create transformational results.
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