The Edge Lab
Podcast Description
Discover the Science Behind Bold Marketing
The Edge Lab is where data science meets marketing innovation.
Born from a passion for uncovering critical ”edge moments”—the pivotal decision points where brands truly connect with audiences, this podcast brings Response Media’s scientific approach to brand growth.
Through candid conversations with world-class marketing trailblazers, we explore how data, empathy, and creativity intersect to solve real-world business challenges. If you are a change agent, a bold decision-maker, or a marketer pushing the boundaries of innovation, you are in the right place.
Podcast Insights
Content Themes
The podcast focuses on topics like data-driven marketing, empathy in advertising, and behavioral science, with episodes discussing the power of empathy in grocery data storytelling and how storytelling influences shopper behavior to drive brand loyalty.
Discover the Science Behind Bold Marketing
The Edge Lab is where data science meets marketing innovation.
Born from a passion for uncovering critical ”edge moments”—the pivotal decision points where brands truly connect with audiences, this podcast brings Response Media’s scientific approach to brand growth.
Through candid conversations with world-class marketing trailblazers, we explore how data, empathy, and creativity intersect to solve real-world business challenges. If you are a change agent, a bold decision-maker, or a marketer pushing the boundaries of innovation, you are in the right place.
Host Ami Sirlin, Chief Client Officer at Response Media, is joined by guest Scott Hanbury, Analytics Team Leader for Grocery at The Clorox Company, and co-host Dr. Alvin Glay, Response Media’s Chief Strategy Officer.
In a world driven by automation and algorithms, this conversation explores why empathy is becoming one of the most essential tools in a data leader’s toolkit. Data alone doesn’t drive change, stories do. And when we tell them with empathy, we can influence shopper behavior, foster loyalty, and fuel growth. Let’s dive in.
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