Zero to One: Product Journeys

Zero to One: Product Journeys
Podcast Description
Zero to One brings you behind the scenes with top product leaders and senior ICs as they break down the most impactful products they’ve built and the pivotal decisions behind them. Each short-form episode delivers practical takeaways to help you grow as a sharper product thinker and operator in today’s fast-moving tech landscape.
Podcast Insights
Content Themes
The podcast focuses on product management, leadership, and innovation in technology, highlighting themes such as building fan-first products, digital transformation in finance, and product development in cybersecurity. Episodes feature discussions on various industry challenges, for example, how to achieve user-first security in mobile settings and the techniques for successfully leading product in highly regulated environments.

Zero to One brings you behind the scenes with top product leaders and senior ICs as they break down the most impactful products they’ve built and the pivotal decisions behind them. Each short-form episode delivers practical takeaways to help you grow as a sharper product thinker and operator in today’s fast-moving tech landscape.
What does it take to build a product org that can thrive across stages – from 0 to 1, and then to $100M+ scale?
This week on Zero to One, I’m joined by Ibrahim Bashir, a seasoned product executive whose career has spanned Kindle Fire, Twitter, Box, and Amplitude. He’s led high-impact product teams across B2B SaaS, platforms, and infrastructure, helping companies evolve from single-product to multi-product strategies.
We cover:
- How to evaluate whether a product org is positioned for long-term success
- What product teams often overlook when expanding from one product to many
- Why product should be treated like a business, not a backlog
- Building product sense and recognizing what users actually need
- Navigating platform investments and customer trade-offs
- When extensibility strengthens your product — and when it doesn’t
- Grounding AI features in real user problems
- The mindset shifts needed when moving from IC to product leader
- The product decision that shaped his approach
- One lasting insight for anyone building in today’s evolving landscape
Ibrahim shares a thoughtful, systems-driven view of product, and what he’s learned from scaling teams, making hard calls, and building with intention.

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