The Service Crucible Podcast
The Service Crucible Podcast
Podcast Description
Hosted by Norris Ayvazian
Most advice in this industry sounds good on paper but quietly kills your margin, culture, and exit potential.
This podcast is built for owners who want to scale without losing their grip on quality, people, or profit.
Every episode brings you operators who’ve built real businesses—people with P&Ls, not personal brands. We dig into what actually moves EBITDA, what PE firms are really looking for, and how to run a service business that commands high multiples.
You’ll hear how top shops:
Keep marketing lean while growing fast
Use systems, not slogans, to scale
Build teams that don’t quit or coast
Make the shift from founder-led chaos to sustainable infrastructure
If you're serious about building a company that lasts—and not just survives until the next fire—this is your playbook.
Podcast Insights
Content Themes
Main topics covered in the podcast include operational excellence, customer experience, and effective marketing strategies, with episodes featuring discussions on scaling from $2M to $10M, the importance of P&L management, and how to build sustainable teams. For example, episodes explore how to maintain lean marketing budgets while driving growth and the critical role that company culture plays in long-term success.
Hosted by Norris Ayvazian
Most advice in this industry sounds good on paper but quietly kills your margin, culture, and exit potential.
This podcast is built for owners who want to scale without losing their grip on quality, people, or profit.
Every episode brings you operators who’ve built real businesses—people with P&Ls, not personal brands. We dig into what actually moves EBITDA, what PE firms are really looking for, and how to run a service business that commands high multiples.
You’ll hear how top shops:
Keep marketing lean while growing fast
Use systems, not slogans, to scale
Build teams that don’t quit or coast
Make the shift from founder-led chaos to sustainable infrastructure
If you’re serious about building a company that lasts—and not just survives until the next fire—this is your playbook.
In this episode of the Service Crucible Podcast, host Norris Ayvazian sits down with Mike Venidis, CXO at Ryno Strategic Solutions. More than just a conversation about digital marketing, this episode dives deep into the human engine behind every successful home service business. From compounding customer trust to building elite culture through character, Norris and Mike uncover what truly drives sustainable scale—from $2M to $10M and beyond.
Listeners will walk away with tangible insights into:
Why the call center is your first marketing channel
How to create compounding marketing through service excellence
The hidden power of personalized leadership and behavioral profiling
How great companies build great people (and not the other way around)
Whether you’re a $3M shop looking to scale or a seasoned operator hitting a plateau, this is a must-listen.
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