Customer Champions
Customer Champions
Podcast Description
Most B2B companies overlook their biggest growth opportunity: investing in the customers they already have. Yet, customer marketing leaders struggle to secure budget, prove ROI, and drive growth.
In a world obsessed with more (more leads, more deals, more revenue), how do you make customer advocacy a non-negotiable growth strategy?
This show is for marketers who want to turn customer advocacy into a strategic growth engine. Each episode features customer marketing pioneers, revenue leaders, and industry experts sharing actionable strategies to engage, retain, and expand your client base. And not just through content, but through meaningful connection.
Because customers become champions when you make them feel valued first.
Podcast Insights
Content Themes
Explores customer marketing, advocacy strategies, and engagement techniques with episodes like 'How to Build Trust Through Customer Education' featuring insights on aligning customer education with marketing strategies and mapping the customer journey for success.
Most B2B companies overlook their biggest growth opportunity: investing in the customers they already have. Yet, customer marketing leaders struggle to secure budget, prove ROI, and drive growth.
In a world obsessed with more (more leads, more deals, more revenue), how do you make customer advocacy a non-negotiable growth strategy?
This show is for marketers who want to turn customer advocacy into a strategic growth engine. Each episode features customer marketing pioneers, revenue leaders, and industry experts sharing actionable strategies to engage, retain, and expand your client base. And not just through content, but through meaningful connection.
Because customers become champions when you make them feel valued first.
Customer marketing is about creating meaningful connections with customers and building advocacy programs that drive business growth.
Brittnee Dawson, Director of Customer Marketing at AlphaSense, shares her expertise in the world of customer marketing and building impactful advocacy programs. With over a decade of experience, Brittnee discusses her journey from product management to customer marketing and the importance of connecting with customers in a human-centered way. She shares valuable insights on balancing creativity with business metrics, the power of data-driven decision-making, and how to leverage AI to enhance personalized customer connections.
What you’ll learn:
- The importance of balancing creativity with data in customer marketing
- Tips for building internal alignment and trust across teams
- How AI is reshaping customer marketing and personalization strategies
Episode Outline:
(00:00) Introducing Brittnee Dawson
(02:59) Defining customer marketing
(04:03) Brittnee’s career journey
(05:04) Building customer marketing programs
(06:28) Advocacy programs and success stories
(12:04) Balancing human connection and AI
(13:40) Internal alignment and communication
(21:24) Future of customer marketing
(27:45) The power of timing and the right message
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