Ever felt like you’re slogging through quicksand halfway to your goal? Maybe it’s the fifth job interview where no one calls back, the middle of a marathon when the excitement has worn off, or the endless stumbles of learning a new skill. That painful stretch isn’t failure—it might be The Dip.

In this episode, we unpack Seth Godin’s game-changing book The Dip and explore why winners don’t just push through—sometimes, they quit strategically. You’ll discover:

• The Three Curves of Success & Failure – Why some struggles lead to mastery, others to dead ends, and a few to cliffs you never see coming.

• Why Being the Best in the World Matters – How scarcity, skewed rewards, and defining your “world” create outsized success.

• Strategic Quitting – How to stop wasting time on the wrong things, and double down on the Dips that matter most.

Packed with real-world examples, surprising insights, and practical tools, this episode shows you how to identify when to quit, when to stick, and how to channel your energy into becoming the best in your world.

🎧 Tune in and learn how to embrace the Dip, escape the dead ends, and quit your way to success.