I sat down with Mason Poe, founder of Edgar Allan, the Webflow agency that has won Enterprise Partner of the Year twice and has delivered over 800 projects. We got into AEO and what's actually changing now that the aperture of the web is opening, why brochureware is dead, and how owned media is becoming a real channel instead of a set-it-and-forget-it brand exercise. Mason shared why he thinks anything repeatable will be replaceable, how Edgar Allan has built a story-first approach to agency work, and what it really means to move upmarket with Webflow. We also talked about the Webflow partner directory, the dirty secret of digital agencies, and the gap between exponential technology change and incremental human change being the real opportunity for builders right now.

Check out Mason
https://www.linkedin.com/in/masonpoe/
https://x.com/masonpoe
https://www.edgarallan.com/

Also MentionedEpisode with Nathan: https://www.youtube.com/watch?v=E4SjwOYYps8Profound: https://www.tryprofound.com/Ethan Smith (CEO @ Graphite.io): https://www.linkedin.com/in/ethanls/Josh Grant: https://substack.com/@joshgrantstackedgtm

Timestamps00:00 teaser00:28 The Future of Websites and Media09:41 Building Edgar Allan15:18 First Enterprise Client Experience18:37 Story Driven Approach23:58 Integrating Brand and Stories32:04 Webflow's Brand Evolution and Community Engagement38:32 Understanding AEO: Answer Engine Optimization45:05 Understanding Metrics in the New Landscape48:12 Tools For AEO52:49 The Future of AEO and Web Development56:37 Ephemeral Software01:01:04 Webflow Community01:05:27 Improving the Webflow Partner Directory01:09:06 Security & Enterprise Projects01:11:48 The Future of Work01:15:10 The Weird Finnish Thing