In this episode, I talk with Özge Keleş about her non-linear path into web design. Before Webflow, she explored architecture, graphic design, motion design, and even video editing. She was trying things out until web design finally clicked.

We get into the realities of freelancing versus agency work, what agency life taught her about client relationships and boundaries, and why design often feels harder than development. Özge shares how she approaches projects through mood, structure, and motion, why she sees design as a process rather than an outcome, and how her architectural background still shows up in her work.

We also talk about failure, doubt, community, and the ongoing challenge of designing your own portfolio, especially when your taste keeps evolving. If you’re navigating multiple creative paths or trying to balance design and development, this one will feel very familiar.

Check out Özge:

https://www.ozgekeles.com/
https://www.linkedin.com/in/ozge-keles-webflow/
https://webflow.com/@ozgedesigns

Timestamps

00:00 teaser
00:33 From Agency to Freelancing
05:24 The Journey to Web Design
09:33 Balancing Design and Development
15:55 Design Process and Client Interaction
22:51 Incorporating Motion and Effects
25:15 Exploring Design Styles and Influences
28:44 Client Acquisition and Social Media Presence
31:14 Global Clientele and Local Communities
35:25 Navigating Client Relationships
39:23 Embracing Failure and Learning
42:07 Development Frameworks and Tools
48:27 Collaboration and Outsourcing in Design
51:39 The Joy of Design vs. Development
53:17 Specialization vs. Variety in Web Design
56:05 Crafting a Unique Portfolio
01:03:58 Advice for Aspiring Web Designers
01:07:43 Weird Finnish thing