After October 7th, everything changed.

Not just on the ground in Israel… But in the digital battlefield where narratives are shaped, distorted, and weaponized.

In this episode of The Profit or Pivot Podcast, I sit down with social media superstar Hillel Fuld to break down what’s really happening. Hillel built his career advising startups and telling stories in the tech world. But after October 7th, he shut it all down to focus entirely on Israel advocacy, bringing his understanding of media, distribution, and narrative to a much bigger fight.

⚔️ What We Get Into

• Why Israel is losing the PR war
• Why facts don’t change minds anymore (and what does)
• Where criticism of Israel crosses into antisemitism
• Why antisemitism keeps resurfacing across generations
• Why Hillel believes things could get much worse for Jews in the West
• His perspective on figures like Donald Trump and shifting global alliances
• The story of being banned from Australia for 3 years
• Why Israel punches far above its weight in startups
• The cultural mindset that drives innovation
• Lessons founders everywhere can learn:

🎧 Watch on YouTube

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ABOUT HILLEL FULD

Hillel is a technology journalist, global speaker, and startup marketing advisor. Forbes called Hillel, “The man transforming Startup Nation to Scale-up Nation”, and Hillel was also named Israel’s top marketer, and among the 100 most influential social media personalities worldwide.

For over a decade, Hillel helped technology companies on their journey from idea to revenue and collaborated with leading companies including Google, Microsoft, Oracle, and many others. Hillel also wrote about the Israeli technology ecosystem for publications including TechCrunch, Inc Magazine, FastCompany, and more.

On October 7th, all that changed, and Hillel made an immediate decision to shut down his consulting business and refocus his time and energy on defending Israel online given the atrocities of that day and the spike of antisemitism that followed. Since October 7th, Hillel’s content has reached several billion impressions across his various platforms on which he has hundreds of thousands of followers.

Hillel has also spoken to audiences around the world about topics including Israeli innovation, marketing, entrepreneurship, and most recently, about the war and Israel’s ongoing military and geopolitical challenges.

You can read more about Hillel at HillelFuld.com and follow him across social media at the screen name @Hilzfuld where he shares his take on various topics pertaining to Israel and the future of western civilization.