The Indian AdGeek
Podcast Description
The Indian AdGeek Podcast is your backstage pass to the frontlines of modern marketing in India and the region. Every fortnight, industry leaders, agency heads, and creative innovators will share their perspectives on how brands are built and grown in one of the world’s most dynamic markets.
The show will celebrate the art and business of advertising - showcasing how storytelling and agency P&L are equally important to resonate with audiences and with clients alike.
Podcast Insights
Content Themes
The podcast focuses on themes such as the evolution of advertising, agency management, and the intersection of creativity with business strategy. Episodes feature discussions on topics like performance-based pricing models, talent retention in the advertising industry, and the influence of AI in shaping future marketing tactics. For instance, the debut episode with Gautam Reghunath dives into his experiences with Talented and their unique agency approach, while pondering the role of social media in the future of branding.
The Indian AdGeek Podcast is your backstage pass to the frontlines of modern marketing in India and the region. Every fortnight, industry leaders, agency heads, and creative innovators will share their perspectives on how brands are built and grown in one of the world’s most dynamic markets.
The show will celebrate the art and business of advertising – showcasing how storytelling and agency P&L are equally important to resonate with audiences and with clients alike.
Episode 24
What does a Global Chief Strategy Officer at one of the world’s most sophisticated out-of-home companies actually think about the state of media? Quite a lot, and almost none of it is comfortable.
In this episode of The Indian AdGeek, Vishal Mehra sits down with Ranganathan Somanathan, Global CSO at billups and former CEO of both Publicis Media and Omnicom Media Group across Southeast Asia. Ranga has spent over two decades running some of the most complex media operations in the APAC region, and he’s arrived at some sharp conclusions.
They cover the holding company model’s quiet unravelling, why outcome-based pricing remains a zombie idea despite years of industry consensus, whether programmatic DOOH is solving the right problem or destroying what made OOH powerful in the first place, and what Zepto and Blinkit’s rise actually means for outdoor media’s next brief. They also go deep on India’s pitch culture dysfunction, the real margin story inside media agencies, and why the seniority trap in advertising is more structural than anyone admits.
Plus: the role of AI in media planning, what a young media professional should genuinely bet on, and what being named in Campaign’s 50-over-50 really felt like for someone who’s wrestled with self-doubt.
The Indian AdGeek streams on all major podcast apps.
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