The Indian AdGeek
Podcast Description
The Indian AdGeek Podcast is your backstage pass to the frontlines of modern marketing in India and the region. Every fortnight, industry leaders, agency heads, and creative innovators will share their perspectives on how brands are built and grown in one of the world’s most dynamic markets.
The show will celebrate the art and business of advertising - showcasing how storytelling and agency P&L are equally important to resonate with audiences and with clients alike.
Podcast Insights
Content Themes
The podcast focuses on themes such as the evolution of advertising, agency management, and the intersection of creativity with business strategy. Episodes feature discussions on topics like performance-based pricing models, talent retention in the advertising industry, and the influence of AI in shaping future marketing tactics. For instance, the debut episode with Gautam Reghunath dives into his experiences with Talented and their unique agency approach, while pondering the role of social media in the future of branding.
The Indian AdGeek podcast is where the best advertising minds sit down to talk real business of building brands, every fortnight, from Mumbai to Madison Avenue.
What started as a platform to spotlight India’s sharpest marketers has evolved into a global stage, featuring a blend of premier Indian & international agency leaders.
We celebrate the art and business of advertising – showcasing how storytelling and agency P&L are equally important to resonate with audiences & clients alike. If you build brands, run an agency, or simply love the business behind the work, pull up a chair. Some of advertising’s best minds already have.
Why does Indian advertising keep agreeing that its agency business model is broken and then keep behaving exactly the same way?
In Episode 34 of The Indian AdGeek, Vishal Mehra turns the questions on Prasad Sangameshwaran, Editor of ET Brand Equity, for a wide-ranging conversation about the economics, power structures, and future of Indian advertising.
Topics covered in this episode:
- Why agencies have underpriced themselves and how procurement changed the agency-client relationship
- Why the industry failed to make pitch fees stick
- What the decline of the traditional AOR model means for brands
- Why independent agencies increasingly have an advantage over large networks
- Inside advertising trade media: Editorial independence and the economics of industry events
- Whether Cannes Lions still delivers enough value
- How AI is changing publishing and discovery, the rise of micro-dramas, and where long-form storytelling could go next
And perhaps the biggest question of all: if advertising is brilliant at repositioning brands, why has it done such a poor job of positioning its own value?
A candid look at Indian advertising from someone who has spent decades watching, questioning, and documenting the industry from the front row.
The Indian AdGeek streams on all podcast apps.
Connect with Vishal Mehra on X
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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