The Indian AdGeek
Podcast Description
The Indian AdGeek Podcast is your backstage pass to the frontlines of modern marketing in India and the region. Every fortnight, industry leaders, agency heads, and creative innovators will share their perspectives on how brands are built and grown in one of the world’s most dynamic markets.
The show will celebrate the art and business of advertising - showcasing how storytelling and agency P&L are equally important to resonate with audiences and with clients alike.
Podcast Insights
Content Themes
The podcast focuses on themes such as the evolution of advertising, agency management, and the intersection of creativity with business strategy. Episodes feature discussions on topics like performance-based pricing models, talent retention in the advertising industry, and the influence of AI in shaping future marketing tactics. For instance, the debut episode with Gautam Reghunath dives into his experiences with Talented and their unique agency approach, while pondering the role of social media in the future of branding.
The Indian AdGeek podcast is where the best advertising minds sit down to talk real business of building brands, every fortnight, from Mumbai to Madison Avenue.
What started as a platform to spotlight India’s sharpest marketers has evolved into a global stage, featuring a blend of premier Indian & international agency leaders.
We celebrate the art and business of advertising – showcasing how storytelling and agency P&L are equally important to resonate with audiences & clients alike. If you build brands, run an agency, or simply love the business behind the work, pull up a chair. Some of advertising’s best minds already have.
Gautham Narayanan runs Virtue, VICE Brand Group’s creative agency, across Europe[cite: 1]. Before that, 13 years at AMV BBDO London on brands like Guinness and BT, doubling profits at BBDO South Africa, and a run as Managing Director at Wieden+Kennedy Delhi[cite: 1].
In this episode, Gautham talks about what network agencies still do better than anyone else[cite: 1], why he pushes back on the term “anti agency”[cite: 1], and the WhatsApp message from a client that unlocked Guinness’s Made of Black campaign[cite: 1]. He also unpacks how VICE convinces brand-safety-nervous Fortune 500 clients to work with it[cite: 1], why brands are now competing with MrBeast and Netflix for attention[cite: 1], and the one thing he’d bet on for advertising’s next five years that has nothing to do with AI[cite: 1].
As Gautham puts it, culture isn’t something you tap into. It’s something you earn your way into[cite: 1].
The Indian AdGeek streams on all podcast apps[cite: 1].
The Indian AdGeek, Episode 32[cite: 1]
Host: Vishal Mehra on X
Disclaimer
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