The Indian AdGeek
Podcast Description
The Indian AdGeek Podcast is your backstage pass to the frontlines of modern marketing in India and the region. Every fortnight, industry leaders, agency heads, and creative innovators will share their perspectives on how brands are built and grown in one of the world’s most dynamic markets.
The show will celebrate the art and business of advertising - showcasing how storytelling and agency P&L are equally important to resonate with audiences and with clients alike.
Podcast Insights
Content Themes
The podcast focuses on themes such as the evolution of advertising, agency management, and the intersection of creativity with business strategy. Episodes feature discussions on topics like performance-based pricing models, talent retention in the advertising industry, and the influence of AI in shaping future marketing tactics. For instance, the debut episode with Gautam Reghunath dives into his experiences with Talented and their unique agency approach, while pondering the role of social media in the future of branding.
The Indian AdGeek podcast is where the best advertising minds sit down to talk real business of building brands, every fortnight, from Mumbai to Madison Avenue.
What started as a platform to spotlight India’s sharpest marketers has evolved into a global stage, featuring a blend of premier Indian & international agency leaders.
We celebrate the art and business of advertising – showcasing how storytelling and agency P&L are equally important to resonate with audiences & clients alike. If you build brands, run an agency, or simply love the business behind the work, pull up a chair. Some of advertising’s best minds already have.
On Episode 27 of The Indian AdGeek, Vishal Mehra sits down with Laurent Thevenet, Head of Creative Technology APAC, Publicis Groupe.
What does creative tech actually look like inside a large agency network? Laurent talks about how AI is being used in day-to-day creative work, where it adds the most value, what still needs to stay “technologically inefficient”, and why the real moat is not just tools but culture, structure, and taste.
Also, APAC’s most underrated innovation pockets, the rise of India as a creative-tech force, & the technologies that may matter even more than AI in the years ahead.
📺 Why AI is a foundational utility rather than a differentiating competitive moat
📺 How Le Pub and Le Collective are discarding traditional agency models to make tech an organic reflex rather than a final layer
📺 Centralising tech capability in Singapore without losing the hyper-local cultural nuances of markets like India, Vietnam, and Indonesia. (Plus, a shoutout to the incredible work coming out of Leo Burnett Mumbai!)
📺 Why advertising is currently underestimating the physical web (Apple Glasses) and why quantum computing, not AI – will be the next massive technological leap
📺 Laurent’s top creative tech bets and hiring advice for independent agency founders looking to survive the next 12 to 24 months
The Indian AdGeek streams on all podcast apps.
Disclaimer
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