The Indian AdGeek
Podcast Description
The Indian AdGeek Podcast is your backstage pass to the frontlines of modern marketing in India and the region. Every fortnight, industry leaders, agency heads, and creative innovators will share their perspectives on how brands are built and grown in one of the world’s most dynamic markets.
The show will celebrate the art and business of advertising - showcasing how storytelling and agency P&L are equally important to resonate with audiences and with clients alike.
Podcast Insights
Content Themes
The podcast focuses on themes such as the evolution of advertising, agency management, and the intersection of creativity with business strategy. Episodes feature discussions on topics like performance-based pricing models, talent retention in the advertising industry, and the influence of AI in shaping future marketing tactics. For instance, the debut episode with Gautam Reghunath dives into his experiences with Talented and their unique agency approach, while pondering the role of social media in the future of branding.
The Indian AdGeek Podcast is your backstage pass to the frontlines of modern marketing in India and the region. Every fortnight, industry leaders, agency heads, and creative innovators will share their perspectives on how brands are built and grown in one of the world’s most dynamic markets.
The show will celebrate the art and business of advertising – showcasing how storytelling and agency P&L are equally important to resonate with audiences and with clients alike.
Episode 20
What if the future of advertising isn’t a great campaign — but a great system?
Rakesh Hinduja left one of the world’s most storied agency networks to build something India had never seen: a platform-first martech network that owns its own IP, runs its own tech, and doesn’t just rent reach on Meta or Google — it helps brands own their audience relationships.
In this episode of The Indian AdGeek, Rakesh breaks down:
📺 Why “platform-first” is more than a buzzword — and what it looks like on day one of a client brief
📺 The logic behind 7+ acquisitions and global expansion via Poland, and the impending IPO.
📺 How Wondrlab’s Hector is powering Rs 3,500 crore in ad investments and why CMOs are now paying attention to an Indian-built SaaS platform
📺 The real reason brands like Dove don’t need Facebook — and what most Indian marketers haven’t figured out yet
📺 Why he took his HR colleague to a marketing pitch (yes, really)
📺 What the agency of 2027 actually looks like — and why Rakesh is more bullish on advertising’s future than almost anyone in the room
Whether you’re a CMO, a founder, or someone who still thinks the 30-second TVC is king — this one will rewire how you think about brand-building.
The Indian AvGeek streams on all major podcast apps.
Disclaimer
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