Built for HubSpot
Built for HubSpot
Podcast Description
Exploring the stories of the companies building a competitive advantage by betting on depth in the HubSpot ecosystem. Playbooks for GTM, product, partnerships, and AI. www.connectedgtm.com
Podcast Insights
Content Themes
The podcast focuses on themes including successful integration strategies, product-market fit within the HubSpot ecosystem, and insights on building partnerships. Episode examples include discussions on the journey from being a HubSpot solutions partner to becoming an app developer and the importance of catering to admin stakeholders who can influence deals. The series also highlights lessons learned from other ecosystems like AWS and the transformative role of AI in CRM integrations.
Exploring the stories of the companies building a competitive advantage by betting on depth in the HubSpot ecosystem. Playbooks for GTM, product, partnerships, and AI.
🎙️ This is Episode 3 “Built for HubSpot” with Harris Kenny from OutboundSync. Listen or watch the full episode on Spotify, Apple Podcasts, or YouTube.
Question: Who’s the hidden decision-maker that can kill your HubSpot app deal?
Answer: “A lot of times an admin’s job is veto more than anything else. They’re the guardian of the CRM. If we can build deeply in a way that when they get looped in and look at the screen, they’re like, ‘yep, looks good to me’ – that’s all you need.”
In this newsletter & podcast episode:
* The journey from HubSpot solutions partner to app developer
* Why most integrations fail to capture value (and how to build differently)
* The hidden power of agency partnerships for bootstrapped SaaS
* Building for the admin: The stakeholder who can veto your deal
* How to validate demand before writing a single line of code
The Built For HubSpot series is presented by Ampersand, the deep integration platform that enables the best startups and AI agents to work seamlessly with platforms like HubSpot without having to manage the complexity and tedious maintenance that comes with integrations at scale.
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