The CPA Marketing Pod
The CPA Marketing Pod
Podcast Description
The CPA Marketing Pod is your ultimate resource for accounting firm growth and client acquisition.
Each episode, we sit down with marketing mavens who are revolutionizing the accounting industry, one practice at a time.
Podcast Insights
Content Themes
The podcast primarily focuses on marketing strategies, client acquisition techniques, and industry-specific insights, featuring episodes that cover unique approaches like concierge accounting, value-based pricing, and marketing tactics tailored for accounting firms, including insights from leaders in the field.
The CPA Marketing Pod is your ultimate resource for accounting firm growth and client acquisition.
Each episode, we sit down with marketing mavens who are revolutionizing the accounting industry, one practice at a time.
In this episode of the CPA Marketing Podcast, we speak to Elan Becker, founder of Enrolled Agent Concierge, about his unique approach to client service and pricing. Elan shares his insights on moving away from the traditional hourly billing model and adopting a value-based pricing strategy tied to client revenue. Discover how Elan's exclusive model of serving a maximum of 20 clients allows him to provide ”white glove” service and build deep, strategic relationships. If you're an accountant looking to transform your practice, attract higher-value clients, and deliver exceptional service, this episode is a must-listen.
What you'll learn in this episode:
Why Elan Becker chose the concierge accounting model
The key elements of Elan's ”white glove” client service, including unlimited access and dedicated support
How Elan structures his value-based pricing at 5% of the client's previous year's revenue
Effective strategies for attracting and retaining high-revenue clients
Elan's insights on the importance of sales and marketing for accountants
Disclaimer
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