Trained Well | Helping Insurance Teams Sell More, Train Faster, and Win Bigger
Trained Well | Helping Insurance Teams Sell More, Train Faster, and Win Bigger
Podcast Description
Tactical insurance sales training for producers, team members, and agency owners who want to write more lines, close more life & health, and grow their agency—fast. Powered by Trainwell and AI George
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The podcast focuses on enhancing insurance sales techniques, agency growth strategies, and the integration of AI in the industry, with episodes exploring topics like the 'Stairs and Buckets' sales framework and how AI tools can help agents streamline their processes.

Tactical insurance sales training for producers, team members, and agency owners who want to write more lines, close more life & health, and grow their agency—fast. Powered by Trainwell and AI George
In this episode of the Trained Well Podcast, George Elossais talks with Peyton Pettus about what actually maintains culture as a team grows — and why real culture is built through development and accountability, not superficial perks.
They also break down the origin story of ROAM (founded by Peyton’s wife, Angie Pettus), and how incentives work best when team members choose what motivates them — from travel to 401K contributions to time off — instead of leadership guessing.
You’ll learn: • Why culture naturally shifts as teams scale • Why perks aren’t culture (they’re recruiting tools) • How to “develop the weakness” into culture • How ROAM boosts buy-in by letting employees choose motivation • Why incentive systems should be built around ROI • The accountability test for sales teams (and how it reveals who’s serious)
Listen to the full episode here: https://youtu.be/GNs-oXIk7aY?si=CiSVXm6-VZvGycKj
Guest: Peyton Pettus
ROAM: useroamperformance.com
Host: George Elossais
YouTube: youtube.com/@GeorgeElossais
Instagram: instagram.com/georgeelossais
trainwell: https://trainwell.co

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