Winning Friends
Winning Friends
Podcast Description
Winning Friends is a podcast about how connections fuel growth; in business, culture and life.
Hosted by two friends on a mission to expand their network. Winning Friends transforms the way we think about networking, blending local charm with global connectivity. Expect real, unfiltered stories from top guests from all around the world: founders, CEOs, and SME leaders who've built businesses and unlocked global opportunities through friendships and thriving communities.
We keep it fun, bold, and packed with inspiration because success isn't just about what you know, but who you connect with.
Podcast Insights
Content Themes
The podcast delves into themes such as networking strategies, building communities, and leveraging friendships for career growth. Episodes explore various subjects, including influencer marketing, e-commerce mistakes, and the impact of AI on business, exemplified by discussions with guests like Avery Schrader of Modash, who illustrates the power of creator campaigns and brand loyalty.

Winning Friends explores how connections fuel growth in business, culture, and life. It’s powered by e-Residency of Estonia, the digital ID that lets entrepreneurs turn those connections into borderless companies.
Hosted by two founders (and best friends) on a mission to expand their network, Winning Friends will transform how you think about networking. Expect real, unfiltered stories from founders, CEOs, and leaders about building businesses and unlocking opportunities through the power of community.
Welcome to the show that proves success isn’t just what you know, but who you connect with.
Most founders don’t have a product problem. They have a clarity problem. If you can’t explain what you do fast – you can’t sell it, fund it, or scale it.
Mike Southon is the kind of guest who refuses a neat label. He’s a serial entrepreneur, best-selling author, mentor to 1,000+ founders, an e-resident of Estonia, and the Chief Editor of Startup Mafia. He’s co-written The Beermat Entrepreneur and Sales on a Beermat, built around one obsession: if your idea can’t fit in 30 seconds, it’s not ready yet.
In this episode, Mike shares:
📝 how to pressure-test an idea with “beermat” simplicity
🤝 how to build a network without feeling salesy
🎯 why every founder needs a “foil” (the partner who completes the picture)
💬 how to lead with curiosity, not pitch
🧠 why honesty drives repeat business
Listen and share with your friends today!
Winning Friends is powered by e-Residency of Estonia, where founders around the world launch, run, and scale companies 100% digitally.

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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