Maximus and the Founder Quest
Maximus and the Founder Quest
Podcast Description
A strong Founder Brand is the ultimate B2B marketing channel - but building one is no easy task. Join Maximus Greenwald (Founder - Warmly,) and Dave Gerhardt (Founder - Exit Five) as they go on The Founders Quest to level up Max's founder brand ahead of Warmly's Series B raise.
Each month, Max tackles a new chapter from Dave's book "Founder Brand", then returns with real results, challenges, and insights from putting the strategies into practice. Watch as Max builds his authentic voice while growing Warmly's pipeline through the power of personal branding.
Will founder brand become Warmly's secret weapon for their next fundraise? Follow along monthly to see the wins, failures, and everything in between.
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Podcast Insights
Content Themes
Focuses on building founder brands, personal storytelling, and social media strategies, with episodes like 'Becoming a Storyteller' discussing the long-term vision for brand building and exploring Max's journey in implementing a content strategy based on a six-question framework designed by Dave.
A strong Founder Brand is the ultimate B2B marketing channel – but building one is no easy task. Join Maximus Greenwald (Founder – Warmly,) and Dave Gerhardt (Founder – Exit Five) as they go on The Founders Quest to level up Max’s founder brand ahead of Warmly’s Series B raise.
Each month, Max tackles a new chapter from Dave’s book “Founder Brand”, then returns with real results, challenges, and insights from putting the strategies into practice. Watch as Max builds his authentic voice while growing Warmly’s pipeline through the power of personal branding.
Will founder brand become Warmly’s secret weapon for their next fundraise? Follow along monthly to see the wins, failures, and everything in between.
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Welcome to the inaugural episode of Maximus & The Founder Quest!
In this monthly series, Max Greenwald (Co-founder & CEO of Warmly,) will team up with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five) on a mission to level up Max’s founder brand.
In this episode they tackle the fundamentals of storytelling and why most founders get social media ROI completely wrong. Dave shows Max how to think long-term about brand building and reveals his 6-question framework that turns positioning exercises into actual LinkedIn content strategy.
Tune into the full episode to learn how to become a storyteller!
HIGHLIGHTS:
0:00 Episode Starts
0:21 Why founder brand matters more than ever
3:48 The mistake of measuring immediate social media ROI
4:24 Max’s family of professional storytellers
9:48 The “give, give, give, ask” social media strategy
12:18 Why marketing attribution doesn’t work for brand
14:15 Using LinkedIn as a feedback loop for product ideas
15:36 The commitment required to succeed
19:51 Dave’s 6-question founder brand framework
24:57 How to make ABM the villain in your story
28:27 Turning positioning into LinkedIn content strategy
Connect with Max – https://www.linkedin.com/in/max-greenwald/
Connect with Dave – https://www.linkedin.com/in/davegerhardt/
Want to convert your website visitors instantly? Try Warmly for free – https://warmly.ai/
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