How to Spin It
How to Spin It
Podcast Description
What does it take to spin today’s scandals and successes?Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses and brands.Hosted by me, Kayleigh-Anne Soryal, this series explores how we, as professionals, do what we do. It is a conversation about modern communication, and the space between intention, interpretation, and influence.
Podcast Insights
Content Themes
The podcast delves into themes of modern communication, perception shaping, and storytelling in PR. Episodes focus on topics such as platform influence on audience behavior, effective messaging strategies, and the impact of cultural contexts on communication styles. For example, discussions include the role of social media design on public interaction and techniques for overcoming communication barriers.
What does it take to spin today’s scandals and successes?
Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses and brands.
Hosted by me, Kayleigh-Anne Soryal, this series explores how we, as professionals, do what we do. It is a conversation about modern communication, and the space between intention, interpretation, and influence.
PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR that delivers strong results without burning people out.
We talk about the culture of overwork that still dominates agency life, how flexibility and boundaries can lead to better campaigns, and what it takes to run a values-led business without compromising on ambition. We also explore the role of AI, greenwashing, and why the best comms people are often the first to call out bad decisions from within.
About the guest:
Riannon Palmer is the founder of Lem-uhn, a feel-good PR agency working with purpose-led brands to drive real impact. She was named one of Management Today’s 35 Under 35 and is a champion for building a healthier, more progressive PR industry. Connect with her on LinkedIn
Mentioned in this episode:
Better Business Act: https://betterbusinessact.org/
B-Corp: https://bcorporation.uk/
NY Times article: “We can bury anyone”
Clean Creatives: https://cleancreatives.org/
You can connect with me Kayleigh-Anne Soryal on https://www.linkedin.com/in/kasoryal or visit https://www.love-comms.com
If you enjoyed the episode, please follow and share it. It helps new listeners find the show.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.