How to Spin It
How to Spin It
Podcast Description
What does it take to spin today’s scandals and successes?Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses and brands.Hosted by me, Kayleigh-Anne Soryal, this series explores how we, as professionals, do what we do. It is a conversation about modern communication, and the space between intention, interpretation, and influence.
Podcast Insights
Content Themes
The podcast delves into themes of modern communication, perception shaping, and storytelling in PR. Episodes focus on topics such as platform influence on audience behavior, effective messaging strategies, and the impact of cultural contexts on communication styles. For example, discussions include the role of social media design on public interaction and techniques for overcoming communication barriers.
What does it take to spin today’s scandals and successes?
Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals.
Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.
This episode is about communicating impact clearly, making sense of complex information, and finding ways to engage people without diluting the message.
In this episode, I’m joined by Thea de Gallier, a communications consultant working in impact storytelling and digital content in the climate space, to talk about translating science, policy and sustainability reporting into communications people can actually understand.
Thea shares their journey from journalism, including several years working at the BBC, into freelance communications, and how their experience across digital journalism and content formats shaped their approach to clarity, tone and storytelling.
We discuss impact reporting, greenwashing, and the challenges of communicating sustainability in a landscape where regulation is shifting and scrutiny is increasing. Thea reflects on their work with organisations including the World Economic Forum, including time around Davos, and what that revealed about the gap between policy ambition and public understanding.
About the guest
Thea de Gallier is a communications consultant specialising in impact storytelling and digital content in the climate space. After seven years as a journalist covering social affairs, including time at the BBC, they now work with NGOs, nonprofits and mission-led organisations to make scientific and policy information accessible, engaging and clear.
Connect with Thea
Thea de Gallier on LinkedIn
Connect with me:
LinkedIn: Kayleigh-Anne Soryal
Website: https://www.love-comms.com
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