How to Spin It
How to Spin It
Podcast Description
What does it take to spin today’s scandals and successes?Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses and brands.Hosted by me, Kayleigh-Anne Soryal, this series explores how we, as professionals, do what we do. It is a conversation about modern communication, and the space between intention, interpretation, and influence.
Podcast Insights
Content Themes
The podcast delves into themes of modern communication, perception shaping, and storytelling in PR. Episodes focus on topics such as platform influence on audience behavior, effective messaging strategies, and the impact of cultural contexts on communication styles. For example, discussions include the role of social media design on public interaction and techniques for overcoming communication barriers.
What does it take to spin today’s scandals and successes?
Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals.
Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.
This episode is about ambition and what it’s like to operate for years in high-pressure communications roles. I’m joined by Lee Griffith, founder of sunday skies, to reflect on her career in senior communications roles and the shift that led her to retrain and build a different way of working.
Lee spent nearly two decades working in communications across large public sector environments most recently as a Communications Director. We talk about advising leaders, navigating expectations in PR, and the judgement calls that come with senior roles.
The conversation also explores her decision to step away from corporate life, retrain as a coach, and how she now supports people to (un)learn leadership, ambition and responsibility in work and life.
About the guest
Lee Griffith is the founder of sunday skies. After almost 20 years in senior communications roles across large public sector organisations, Lee retrained as a coach and now works with people who care a lot to (un)learn the rules that were never written with them in mind, so they can lead, work and live on their own terms.
Connect with Lee
Lee Griffiths on LinkedIn
(Un)learning Life on Substack
sunday skies website
Connect with me
Kayleigh-Anne Soryal on LinkedIn
love comms website
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