Back for More
Back for More
Podcast Description
You worked hard to earn that first sale—but the real magic happens when your customers come back for more.
In Back for More, we’re breaking down the art and science of customer lifetime value. What drives it? How do you measure it? And what are today’s top brands doing differently to turn one-time buyers into lifelong loyalists?
Whether you're deep in the data or just starting to build your post-purchase journey, you're in the right place—because retention is more than a metric. It’s your growth lever.
Visit cinch.io to learn more.
Podcast Insights
Content Themes
The podcast centers around customer lifetime value, exploring themes such as retention strategies, data-driven decision-making, and case studies of successful brands. Specific episodes include a deep dive into Oilstop’s impactful win-back campaign that increased midweek traffic by 28%, and conversations about leveraging automation and personalized communication to enhance customer loyalty.
You worked hard to earn that first sale—but the real magic happens when your customers come back for more.
In Back for More, we’re breaking down the art and science of customer lifetime value. What drives it? How do you measure it? And what are today’s top brands doing differently to turn one-time buyers into lifelong loyalists?
Whether you’re deep in the data or just starting to build your post-purchase journey, you’re in the right place—because retention is more than a metric. It’s your growth lever.
Visit cinch.io to learn more.
In this episode of the Back for More Podcast, Amy is joined by Cinch’s own Chief Revenue Officer, Stan James, and together they pull back the curtain on what’s really happening when brands lean on endless promotions. (Hint: It often means eroding margins, losing loyalty, and creating a race to the bottom.)
Stan shares direct examples, from his barrage of quick lube coupons and pizza ads to that time hearing aid offers started appearing the moment he turned 50 (targeting, right?). But the bigger issue? Most brands send the SAME offer to everyone—no nuance, no personalization, just a one-size-fits-no-one approach. It’s the classic spray-and-pray.
Here’s what you’ll learn in this episode:
- Why relying on blanket discounts kills brand value and sabotages loyalty.
- Real-life pitfalls, like sending oil change offers to Tesla owners (yep, it happens).
- How fragmented data and disconnected systems make tracking results nearly impossible.
- The science of “coupon sensitivity”—discover who actually needs a deal, and who’s coming back anyway.
- How transforming your data strategy unlocks the power to send the right offer, at the right time, to the right customer.
- A gym that nails it (Stan’s favorite brand!) with personal check-ins, tailored upsells, and actual delight. Also: Starbucks writing hearts and “favorite!” on cups—details matter!
- Ways smart brands clean up their data, deduplicate records (sometimes 50% of them!), and regain trust so they can finally measure what works.
Bottom line: If you’re tired of throwing deals at the wall and hoping something sticks, this episode is your call to action. The right loyalty program is more than a punch card. It’s a data-driven journey to happier customers, higher ROI, and a business that actually grows.
New to the channel?
👍 Like this video if you’ve ever been stuck in the coupon trap (we’ve all been there).
💬 Drop a comment below—what’s the best (or worst) promotion you’ve received?
🔔 Subscribe and hit that bell so you never miss these hard-hitting marketing conversations!
Resources Mentioned:
► Learn more about The Loyalty Lab: https://content.cinch.io/
► Discover how Cinch brings your data to life: https://cinch.io/
Connect with us:
► LinkedIn: / cinchplatform
Disclaimer
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