by Jordan Lubowitz

Stories have always been at the heart of Ben Berkowitz’s life. As a kid, he would drag his twin brother Max to comic book stores and fill sketchbooks with superheroes born from his imagination. What began as a childhood passion grew into a vision shaped by lessons from his family’s small business and strengthened by his bond with Max. That vision became Not A Billionaire, the creative agency and production company the brothers co-founded and have spent the last two decades building.

Today, Not A Billionaire is a global media powerhouse, generating billions of views and redefining how stories influence culture. Under the Berkowitz Brothers’ leadership, the agency has collaborated with some of the world’s most iconic brands including Netflix, Amazon, CNN, NBC, Warner Bros., Meta, Twitter, JetBlue, and Johnson & Johnson, to name a few. Their work reinforces a simple truth at its core: business is about storytelling—creating images, narratives, and meaning, much like the ones Ben once sketched from his own imagination as a child.

That same creative drive fuels Ben’s work as a writer. Alongside Max and actor Josh Gad—best known as the voice of Olaf in Frozen—Ben co-authored The Writer, an acclaimed Dark Horse Comics series rooted in Jewish folklore. Beyond his creative ventures, Ben has also been a passionate advocate for Jewish representation, serving on the board of the Jewish Film Institute and as a national BBYO representative, ensuring Jewish identity remains central to the stories he tells.

In this interview, Ben reflects on the journey behind the headlines—sharing stories of growing up with his twin brother and the ups and downs of building a business together. He also shares advice for students and young entrepreneurs, discusses the inspiration behind The Writer, and returns to the themes that continue to define his career: creativity, resilience, and the power of stories to shape culture.

The views, thoughts, and opinions expressed herein are solely those of the author and do not necessarily reflect the official policy, position, thoughts, or opinions of Our CampUs United (“OCU”), its affiliates, or any other individuals or entities associated with OCU.

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