The Small Business Spotlight
The Small Business Spotlight
Podcast Description
Every business has a backstory—and we’re here to share it.
The Small Business Spotlight features candid conversations with entrepreneurs across the U.S. about how they started, scaled, and stayed in the game. From first wins to hard lessons, each episode offers real insights and inspiration straight from the people who’ve lived it.
Brought to you by the team at Credit Banc, this is where Main Street gets a mic
Podcast Insights
Content Themes
This podcast explores diverse topics in entrepreneurship including marketing strategies, personal branding, and overcoming challenges in business. Episodes feature in-depth conversations about starting from scratch, like Brittney Iten's transition from corporate life to founding a food truck and Amber Gaige's journey in building a marketing agency that runs independently. There are also episodes focusing on sustainable growth and social impact, such as Travis Fox's work in providing housing for veterans.
Every business has a backstory—and we’re here to share it.
The Small Business Spotlight features candid conversations with entrepreneurs across the U.S. about how they started, scaled, and stayed in the game. From first wins to hard lessons, each episode offers real insights and inspiration straight from the people who’ve lived it.
Brought to you by the team at Credit Banc, this is where Main Street gets a mic
From beat producer to beverage boss. 🎶➡️🥤
Deondrikk “Deon” McFadden launched Carolina Made Beverages from scratch—no big investors, no corporate help. Just hustle, rebranding, and serious social media game.
In this episode of Small Business Spotlight, host Irv Cruz talks with Deon about how he transformed his music audience into loyal customers, self-distributed his first cases, and scored his first sports sponsorship.
If you’re a product-based founder or want to grow your brand on a budget, this one’s a playbook.
🔥 What You’ll Learn: ✅ Starting a beverage brand with zero funding ✅ Why rebranding changed the game ✅ What self-distribution really looks like ✅ Using social media + music to drive traction ✅ Where Carolina Made is going next
🔗 Connect with Deondrikk “Deon” McFadden 🌐 Website: https://carolinamadebev.biz/ 📸 Instagram: https://www.instagram.com/carolinamadebev/ 📘 Facebook: https://www.facebook.com/MerkerzEnergyDrink/ 💼 LinkedIn: https://www.linkedin.com/in/deondrikk-mcfadden-16b0b2124/
📞 Need capital or support growing your distribution business?
👉 Book a strategy call with Irv Cruz: https://api.leadconnectorhq.com/widget/bookings/contact-irv-cruze-yt
Disclaimer
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