Small Business, Big Engine
Small Business, Big Engine
Podcast Description
Small Business, Big Engine dives into the real stories and smart strategies behind small business success. Host Grant Fisher talks with entrepreneurs, franchise owners, and creative operators about what’s actually working to grow and scale their businesses. From marketing to mindset to automation, each episode delivers practical insights you can use. New episodes drop every Tuesday and Thursday.
Podcast Insights
Content Themes
The podcast focuses on small business success through themes like marketing strategies, personal growth, and operational efficiency. Episodes cover topics such as transitioning from side hustles to full-time ventures, leveraging public speaking for business development, and scaling service-based businesses, with examples like a visual communication company and a landscaping business.
Weekly interviews with entrepreneurs building smarter, scalable businesses. Small Business, Big Engine is for founders who want to grow without burning out. Host Grant Fisher talks with real small business owners using systems, automation, and AI to drive better leads, stronger visibility, and sustainable growth. No fluff. Just practical insights to help you build a business that runs without you.
If you’re enjoying this show, hit the follow button! It’s a small way you can help the show.
In this episode of Small Business, Big Engine, Grant sits down with Flora Voelcker, founder of Voelcker Design, a creative studio helping entrepreneurs and small businesses build premium, trust-driven brands that command higher prices.
Flora’s philosophy is simple but powerful: people buy from brands they trust, and trust starts with how you present yourself online. Yet too many small businesses underestimate their first impression. They might have great products or services, but a generic website or dated visuals can instantly lower perceived value. Flora believes that strong design isn’t about being flashy or trendy — it’s about communicating credibility, emotion, and confidence from the first glance.
Flora shares her journey from Berlin to Cape Town, how freedom and creativity motivated her to start a business, and what she learned building an international client base across Germany, Switzerland, the UK, and the U.S. She opens up about discovering the gap between design and marketing, and how combining both disciplines became her studio’s unique advantage.
Inside the conversation, Flora and Grant discuss:
The connection between design, trust, and pricing power
Why most small businesses still treat design as an afterthought
How to tell when your brand visuals are holding you back
The right time for a rebrand versus incremental updates
How to navigate client conversations when you need to challenge their visuals
The importance of repelling the wrong clients to attract the right ones
The rise of AI in design and why human creativity still matters
Flora also talks about premium positioning — how raising prices actually attracts more serious clients, not fewer — and why brands that look and feel trustworthy can sell with less friction.
Whether you’re a designer, freelancer, or business owner trying to elevate your brand image, this episode will challenge how you think about the role of design in business growth. It’s a reminder that design is not decoration — it’s strategy in visual form.
Connect with Flora:
Website: voelckerdesign.com
LinkedIn: Flora Voelcker
Follow Small Business, Big Engine:
Website: singlestack.io/podcast
Instagram: @grantmfisher
LinkedIn: Grant Fisher
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.