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As a continuation to the ”The Death of the Unboxing Experience: Tech Companies Forgot How to Market Themselves”, let's cover how special editions of devices are increasingly infrequent. While there are new devices released but only in key markets (TriFold by Samsung for instance) and obviously as test running large markets and not as a means to engage with customers and giving them what they want, especially when it comes to smartphones, tech companies are showing that it is almost entirely about making money and no longer about building dedicated fan bases. The once ubiquitous special editions seldom show up anymore, and what is found in the boxes are not even bare bones. Apart from Apple which can do this and maintain its dedicated fan base, other brands are losing whatever connections they once had to customers, making it easier for customer loyalty to fly away.