Carving It Out: Women's Skate Stories
Carving It Out: Women's Skate Stories
Podcast Description
Carving it Out features stories of the women of skateboarding, both on the board and behind the scenes. Hosted by Heather Jennier and Paula MacDonald, we we want to help continue to grow girls' and women's skate in a positive way through highlighting the stories of the women, past and present, who have helped lead the way and make space for all of us in a male dominated industry.
Podcast Insights
Content Themes
The podcast covers themes such as personal growth, community support, and the challenges faced by female skaters. Episodes feature individual stories like Poe Pinson's journey to becoming an Olympic hopeful and Lady Meek's transition from surfing to skateboarding, highlighting issues like competitive pressure, the importance of family support, and the significance of representation in skate culture.

Carving it Out features stories of the women of skateboarding, both on the board and behind the scenes. Hosted by Heather Jennier and Paula MacDonald, we we want to help continue to grow girls’ and women’s skate in a positive way through highlighting the stories of the women, past and present, who have helped lead the way and make space for all of us in a male dominated industry.
Inspiring skate photographer and activist Norma Ibarra shares her journey from a shy schoolgirl in Mexico to a globally recognized skate photographer and community organizer in Canada and beyond. Discover Norma’s insights on the importance of representation, community, travel, and how skateboarding transformed her life. See Norma’s work at normaibarra.com and follow her adventures on Instagram at @lapir0.
Chapters
00:00 Opening Credits and Music
00:15 Intro to Norma
00:58 Establishing Roots in Canada and Adopting a Nomadic Lifestyle
04:40 Spending Time in Mexico and the U Can Skate Community
05:55 A Heart for Activism and Discovering the Skate Community Through the Lens
09:29 Shooting the Women’s Skate Groups in Canada
11:57 Transition from Shy Girl to Confident Skate Photographer and Activist
16:06 The Importance of a Support System
17:47 From Mexico to Canada, an Adventure!
23:12 Gratitude to the Skate Community During Mom’s Time of Need
27:40 Inspiring Young Skaters in Mexico
28:59 Finding a Welcome Home in the Skate Community
31:50 Representation Matters in Skateboarding
35:49 An Impressive Client List and Memorable Photoshoots
37:58 Travel to Bolivia with ImiliaSkate
39:26 Worldwide Recognition for Her Work
40:13 Olympic Dreams
42:44 The Importance of Women Behind the Lens
44:56 WOF Experiences
46:49 Celebrating the New Generation While Honoring the Pioneers
49:52 Recognition and Awards in the Skate Community
52:08 Looking Behind the Scenes on Social Media
53:08 Finding Balance: Rest and Recovery
54:42 Photo Gear Norma Uses (A Canon Girl!)
56:27 Dream Collaborations and Future Projects
58:40 Embracing Her Inner Fan When Photographing Pros
01:00:22 Advice for Stepping Out of Comfort Zones
01:02:50 Closing Credits and Music

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