AppsemblyLine – The Salesforce ISV Podcast
AppsemblyLine - The Salesforce ISV Podcast
Podcast Description
Are you building a business on the Salesforce AppExchange? AppsemblyLine is the essential podcast for entrepreneurs looking to thrive in the Salesforce ecosystem. We go behind the scenes with innovative founders, builders, and leaders from the ISV industry. We'll share their stories, strategies, and hard-won lessons to accelerate your success.
Whether you're just starting out or ready to scale, this is your source for a playbook to drive real growth. We cover everything from initial build and launch to scaling your go-to-market and growing your team. Our mission is to provide you with the actionable advice and inspiration you need to succeed at every stage of your journey.
AppsemblyLine is proudly brought to you by Tython.
Podcast Insights
Content Themes
The podcast covers a range of topics pertinent to entrepreneurs in the Salesforce space, including app development, customer acquisition strategies, and market scaling practices. Episodes feature discussions on specific challenges like bootstrapping versus fundraising, optimizing AppExchange listings, and leveraging customer feedback to enhance product development, with guests like Jelle van Geuns from Cirra AI sharing valuable lessons.
Are you building a business on the Salesforce AppExchange? AppsemblyLine is the essential podcast for entrepreneurs looking to thrive in the Salesforce ecosystem. We go behind the scenes with innovative founders, builders, and leaders from the ISV industry. We’ll share their stories, strategies, and hard-won lessons to accelerate your success.
Whether you’re just starting out or ready to scale, this is your source for a playbook to drive real growth. We cover everything from initial build and launch to scaling your go-to-market and growing your team. Our mission is to provide you with the actionable advice and inspiration you need to succeed at every stage of your journey.
AppsemblyLine is proudly brought to you by Tython.
➡️ Summary ➡️
In this conversation, Scott and Sruly Markowitz discuss the journey of Fast Track Digital acting as both an SI and an ISV with its payment solution, Paytram, designed for nonprofits and small businesses. They explore the challenges of integrating payment processing with Salesforce, the importance of customer service in the SaaS industry, and strategies for navigating the AppExchange. Sruly shares insights on pricing strategies, compliance issues, and the significance of gathering customer reviews to enhance credibility. The discussion also touches on the evolving landscape of payment solutions and the need for effective marketing strategies to attract clients.
➡️ Guest ➡️
Sruly Markowitz https://www.linkedin.com/in/sruly-markowitz/ [email protected]
Fast Track Digital https://ftdigital.com/
Paytram https://www.paytram.io/
➡️ Takeaways ➡️
Fast Track Digital serves as both an SI and ISV partner on the Salesforce platform.
Fast Track Digital started to fill gaps in payment processing for nonprofits.
Paytram offers a more affordable payment solution integrated with Salesforce.
Customer service is crucial in the SaaS industry, especially for smaller clients.
Navigating the AppExchange requires effective marketing and SEO strategies.
Gathering customer reviews is essential for building credibility.
Compliance with payment processing regulations is a significant challenge.
Pricing strategies should reflect the target market’s budget and needs.
Building a product that meets client needs can lead to organic growth.
The importance of flexibility in payment solutions for various industries.
Getting initial clients can be the hardest part of launching a new product.
➡️ Youtube ➡️
Watch this episode on our Youtube channel
➡️ Keywords ➡️
Keywords
Fast Track Digital, Paytram, Payment Processing, Salesforce, Nonprofits, AppExchange, Customer Service, Compliance, SaaS, Marketing Strategies
➡️ Hashtags ➡️
#appexchange #salesforce #isv #si
Mentioned in this episode:
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