AppsemblyLine – The Salesforce ISV Podcast
AppsemblyLine - The Salesforce ISV Podcast
Podcast Description
Are you building a business on the Salesforce AppExchange? AppsemblyLine is the essential podcast for entrepreneurs looking to thrive in the Salesforce ecosystem. We go behind the scenes with innovative founders, builders, and leaders from the ISV industry. We'll share their stories, strategies, and hard-won lessons to accelerate your success.
Whether you're just starting out or ready to scale, this is your source for a playbook to drive real growth. We cover everything from initial build and launch to scaling your go-to-market and growing your team. Our mission is to provide you with the actionable advice and inspiration you need to succeed at every stage of your journey.
AppsemblyLine is proudly brought to you by Tython.
Podcast Insights
Content Themes
The podcast covers a range of topics pertinent to entrepreneurs in the Salesforce space, including app development, customer acquisition strategies, and market scaling practices. Episodes feature discussions on specific challenges like bootstrapping versus fundraising, optimizing AppExchange listings, and leveraging customer feedback to enhance product development, with guests like Jelle van Geuns from Cirra AI sharing valuable lessons.
Are you building a business on the Salesforce AppExchange? AppsemblyLine is the essential podcast for entrepreneurs looking to thrive in the Salesforce ecosystem. We go behind the scenes with innovative founders, builders, and leaders from the ISV industry. We’ll share their stories, strategies, and hard-won lessons to accelerate your success.
Whether you’re just starting out or ready to scale, this is your source for a playbook to drive real growth. We cover everything from initial build and launch to scaling your go-to-market and growing your team. Our mission is to provide you with the actionable advice and inspiration you need to succeed at every stage of your journey.
AppsemblyLine is proudly brought to you by Tython.
➡️ Summary ➡️
In this episode, Scott Covert interviews Adam Zuckerman from Omnitoria, discussing the development of their product, Declarative Webhooks, a no-code integration platform for Salesforce. Adam shares insights on transitioning from consulting to product development, the challenges faced in scaling a consulting business, and the importance of finding product-market fit. He also discusses the technical challenges encountered, the significance of integrations, and the strategies employed to attract users, including a freemium model. Adam emphasizes the need to focus on niche markets and offers advice for aspiring ISV founders.
➡️ Guest ➡️
Adam Zuckerman https://www.linkedin.com/in/adam-zuckerman/
Omnitoria https://omnitoria.io/
➡️ Takeaways ➡️
Omnitoria built a no-code integration platform for Salesforce.
The journey from consulting to product development is challenging but rewarding.
Customer validation is crucial in the early stages of product development.
Transitioning from consulting to product focus requires careful planning.
Scaling a consulting business presents unique challenges.
Finding product-market fit is essential for success.
Technical challenges can arise as the product scales.
Integrations are vital for customer satisfaction and retention.
Targeting the right audience can enhance product adoption.
A freemium model can lower barriers to entry and attract users.
➡️ Youtube ➡️
Watch this episode on our Youtube channel
➡️ Keywords ➡️
Salesforce, Omnitoria, Declarative Webhooks, Integration, SaaS, Consulting, Product Development, AppExchange, Freemium, Product Market Fit
➡️ Hashtags ➡️
#salesforce #isv #gtm #pmf #appexchange
Mentioned in this episode:
Sponsorships
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ISV Forge
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Disclaimer
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