AppsemblyLine – The Salesforce ISV Podcast
AppsemblyLine - The Salesforce ISV Podcast
Podcast Description
Are you building a business on the Salesforce AppExchange? AppsemblyLine is the essential podcast for entrepreneurs looking to thrive in the Salesforce ecosystem. We go behind the scenes with innovative founders, builders, and leaders from the ISV industry. We'll share their stories, strategies, and hard-won lessons to accelerate your success.
Whether you're just starting out or ready to scale, this is your source for a playbook to drive real growth. We cover everything from initial build and launch to scaling your go-to-market and growing your team. Our mission is to provide you with the actionable advice and inspiration you need to succeed at every stage of your journey.
AppsemblyLine is proudly brought to you by Tython.
Podcast Insights
Content Themes
The podcast covers a range of topics pertinent to entrepreneurs in the Salesforce space, including app development, customer acquisition strategies, and market scaling practices. Episodes feature discussions on specific challenges like bootstrapping versus fundraising, optimizing AppExchange listings, and leveraging customer feedback to enhance product development, with guests like Jelle van Geuns from Cirra AI sharing valuable lessons.
Are you building a business on the Salesforce AppExchange? AppsemblyLine is the essential podcast for entrepreneurs looking to thrive in the Salesforce ecosystem. We go behind the scenes with innovative founders, builders, and leaders from the ISV industry. We’ll share their stories, strategies, and hard-won lessons to accelerate your success.
Whether you’re just starting out or ready to scale, this is your source for a playbook to drive real growth. We cover everything from initial build and launch to scaling your go-to-market and growing your team. Our mission is to provide you with the actionable advice and inspiration you need to succeed at every stage of your journey.
AppsemblyLine is proudly brought to you by Tython.
➡️ Summary ➡️
In this conversation, Jelle van Geuns, CEO of Cirra AI, discusses the inception and evolution of Cirra AI, a tool designed to automate Salesforce admin tasks. He shares insights on the challenges of bootstrapping versus fundraising, the importance of customer feedback, and strategies for acquiring customers. Jelle also reflects on his previous venture, Decisions on Demand, and the lessons learned from that experience, including the significance of focusing on specific use cases and the dynamics of managing a remote team. He concludes with advice for early founders and highlights future opportunities within the Salesforce ecosystem.
➡️ Guest ➡️
Jelle van Geuns https://www.linkedin.com/in/jgeuns/
Cirra AI https://cirra.ai/
➡️ Takeaways ➡️
Cirra AI automates Salesforce admin tasks to save time.
Bootstrapping can be slower but allows for more control.
Customer feedback is crucial for product development.
Focusing on specific use cases can lead to better market fit.
Building relationships through events and content marketing is effective.
Pricing strategies should align with customer expectations.
Remote teams require clear communication and collaboration tools.
AI presents opportunities to enhance user experience in Salesforce.
Early founders should be open to feedback and iteration.
Everything takes longer than expected in startup life.
➡️ Youtube ➡️
Watch this episode on our Youtube channel
➡️ Keywords ➡️
Cirra AI, Salesforce, app exchange, bootstrapping, fundraising, customer acquisition, remote work, pricing strategies, AI opportunities, early founders
➡️ Hashtags ➡️
#appexchange #salesforce
Mentioned in this episode:
Simplify Your Salesforce Security Review
Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster.
ISV Forge
Accelerate Your AppExchange Success!
Sponsorships
Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders!
Disclaimer
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