AppsemblyLine – The Salesforce ISV Podcast
AppsemblyLine - The Salesforce ISV Podcast
Podcast Description
Are you building a business on the Salesforce AppExchange? AppsemblyLine is the essential podcast for entrepreneurs looking to thrive in the Salesforce ecosystem. We go behind the scenes with innovative founders, builders, and leaders from the ISV industry. We'll share their stories, strategies, and hard-won lessons to accelerate your success.
Whether you're just starting out or ready to scale, this is your source for a playbook to drive real growth. We cover everything from initial build and launch to scaling your go-to-market and growing your team. Our mission is to provide you with the actionable advice and inspiration you need to succeed at every stage of your journey.
AppsemblyLine is proudly brought to you by Tython.
Podcast Insights
Content Themes
The podcast covers a range of topics pertinent to entrepreneurs in the Salesforce space, including app development, customer acquisition strategies, and market scaling practices. Episodes feature discussions on specific challenges like bootstrapping versus fundraising, optimizing AppExchange listings, and leveraging customer feedback to enhance product development, with guests like Jelle van Geuns from Cirra AI sharing valuable lessons.
Are you building a business on the Salesforce AppExchange? AppsemblyLine is the essential podcast for entrepreneurs looking to thrive in the Salesforce ecosystem. We go behind the scenes with innovative founders, builders, and leaders from the ISV industry. We’ll share their stories, strategies, and hard-won lessons to accelerate your success.
Whether you’re just starting out or ready to scale, this is your source for a playbook to drive real growth. We cover everything from initial build and launch to scaling your go-to-market and growing your team. Our mission is to provide you with the actionable advice and inspiration you need to succeed at every stage of your journey.
AppsemblyLine is proudly brought to you by Tython.
➡️ Summary ➡️
In this conversation, Kathryn Castle, founder of Candybox, shares her journey of establishing a consulting firm focused on RevOps for early-stage tech companies. She discusses the launch of their free application, Custom Quote Sync, on the AppExchange, and the marketing strategies employed to promote it. Kathryn also delves into her experiences with team building, leveraging LinkedIn for growth, and the importance of considering broader marketing and support plans when launching a product.
➡️ Guest ➡️
Kathryn Castle https://www.linkedin.com/in/kathryncastle/
Candybox https://www.candyboxcrm.com/
➡️ Takeaways ➡️
Candybox specializes in consulting for early-stage tech companies.
The idea for Custom Quote Sync emerged from recurring client needs.
Marketing strategies included leveraging LinkedIn and Reddit for promotion.
Building a team from contractors to employees requires careful consideration.
LinkedIn is a powerful tool for networking and growth.
Paid promotions can be effective, but should be budget-conscious.
Community engagement through events can enhance networking opportunities.
It’s essential to have a nurture plan for leads generated from app launches.
Support plans are crucial for the success of a new product.
Giving back to the community can enhance brand awareness.
➡️ Youtube ➡️
Watch this episode on our Youtube channel
➡️ Keywords ➡️
Candybox, Quote Sync, AppExchange, RevOps, Consulting, Marketing Strategies, Team Building, LinkedIn Growth, Paid Promotions, Salesforce Community
➡️ Hashtags ➡️
#salesforce #isv #appexchange #revops #quote #marketing
Mentioned in this episode:
Simplify Your Salesforce Security Review
Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster.
ISV Forge
Accelerate Your AppExchange Success!
Sponsorships
Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders!
Sponsored by Drogba Studio
Drogba Studio helps ISVs build a repeatable partner process within the Salesforce ecosystem. Learn more at www.drogbastudio.com
Disclaimer
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