Fireside Chats: Behind The Build
Fireside Chats: Behind The Build
Podcast Description
Explore what truly creates workplace happiness, builds a better culture, and drives greater engagement for the entire workforce — from the suits in the C-suite to team members on the frontlines. Get real-world insights and practical strategies to recognize, retain, elevate, and empower teams. From engaging interviews with thought leaders in our Voices web series to step-by-step how-tos, MustardHub helps you operationalize great culture and design the workplace of tomorrow... today. MustardHub Voices: Behind The Build addresses these hot topics and more with business leaders, entrepreneurs, HR professionals, consultants, coaches, researchers, and other brilliant minds committed to building, engaging, and elevating culture-driven, high-performing teams.
Podcast Insights
Content Themes
The podcast addresses key themes around workplace happiness, cultural development, and employee engagement, with episodes exploring topics such as the integration of personal values in corporate culture, effective strategies for retaining talent, and the relationship between technology and employee satisfaction.
Explore what truly creates workplace happiness, builds a better culture, and drives greater engagement for the entire workforce — from the suits in the C-suite to team members on the frontlines. Get real-world insights and practical strategies to recognize, retain, elevate, and empower teams. From engaging interviews with thought leaders in our Voices web series to step-by-step how-tos, MustardHub helps you operationalize great culture and design the workplace of tomorrow… today. MustardHub Voices: Behind The Build addresses these hot topics and more with business leaders, entrepreneurs, HR professionals, consultants, coaches, researchers, and other brilliant minds committed to building, engaging, and elevating culture-driven, high-performing teams.
In this episode of Behind the Build, Curtis Forbes sits down with Ali Kraus, CFE and Chief Marketing Officer at Benetrends Financial, to explore her journey from autism educator to franchise industry leader. Alishares how her passion for people, culture, and community fuels both her marketing career and her nonprofit, Furry Frans, which brings comfort to children in crisis. She opens up about navigating stereotypes, fostering inclusive workplaces across generations, and why scaling culture takes more than HR—it takes energy, empathy, and shared leadership. Whether you’re growing a business or growing as a leader, Ali’s perspective on empowerment and authenticity will leave you inspired.
About Ali:
Ali Kraus, CFE, is the Chief Marketing Officer at Benetrends Financial, where she leads brand strategy, marketing, and growth initiatives for one of the franchise industry’s most trusted funding partners. She also serves as Vice-Chair of the International Franchise Association’s Women’s Franchise Committee, championing empowerment and leadership for women across franchising. Ali is the co-founder of Furry Frans, a nonprofit bringing comfort to children in crisis, and is passionate about building community, creating impact, and helping entrepreneurs turn their dreams into reality.
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