Tracey's Keepin' it Real
Tracey's Keepin' it Real
Podcast Description
Hosted by Tracey Williams-Dillard, Publisher of the Minnesota Spokesman-Recorder, Tracey’s Keepin’ It Real delivers honest, unfiltered conversations with community leaders, changemakers, and everyday people who are making a difference. From housing and health to education, equity, and empowerment—this podcast dives into the issues that matter most to Minnesota’s Black communities and beyond. Whether it's shedding light on systemic challenges or celebrating local success stories, Tracey keeps it real—always.New episodes drop regularly. Tune in, learn something new, and be part of the change.
Podcast Insights
Content Themes
The podcast focuses on themes such as community empowerment, social justice, culture, and personal growth, with episodes highlighting topics like racial equity, entrepreneurship, and healing through gardening, exemplified by discussions with guests like De’Vonna Pittman on building purpose-driven brands and Candace Yates on the therapeutic benefits of gardening.
Hosted by Tracey Williams-Dillard, Publisher of the Minnesota Spokesman-Recorder, Tracey’s Keepin’ It Real delivers honest, unfiltered conversations with community leaders, changemakers, and everyday people who are making a difference. From housing and health to education, equity, and empowerment—this podcast dives into the issues that matter most to Minnesota’s Black communities and beyond. Whether it’s shedding light on systemic challenges or celebrating local success stories, Tracey keeps it real—always.
New episodes drop regularly. Tune in, learn something new, and be part of the change.
Small businesses are struggling across the country, and host Tracey Williams-Dillard says a lot of that struggle is self-inflicted.
On this episode of Tracey's Keepin' It Real, Tracey sits down with Frank Brown, owner of Minuteman Press Uptown in Minneapolis, and consumer Tina Schlief for a candid conversation about what it really takes to run a customer-centered business, and what happens when owners get it wrong.
Frank breaks down why keeping a customer is far cheaper than winning a new one, and why the truth, not appeasement, is what actually retains clients. Tina shares her own experience as a consumer, including quietly walking away from a Black-owned event planner and caterer after being ignored while planning her 60th birthday. And Tracey pushes back hard on the idea that Black-owned businesses should offer discounts just because a customer shares their community.
Together they tackle the biggest myth in customer service, why silence is worse than bad news, how to build a service-first culture from day one, and the power of networking built on shared values.
Listen to the full conversation for real talk on doing business right.
Executive Producer/ CEO Publisher
Tracey Williams-Dillard
MSR Digital Studio
Ray Seville
Minnesota Spokesman-Recorder
3744 4th Avenue South
Minneapolis MN 55409
612-827-4021
Disclaimer
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