Insights from Elsewhere
Insights from Elsewhere
Podcast Description
“Insights from Elsewhere,” is a podcast by Insight Platforms.Hosted by Cynthia Portugal, it digs into the world of research and insights beyond the big markets of North America and Western Europe.There’s a world of innovation in LatAm, Africa, Asia and elsewhere. This podcast brings it the attention it deserves.Tune in to learn about creative ways research and insights professionals are doing research; smart approaches to technology and AI; and clever ways to influence the people back at global HQ.
Podcast Insights
Content Themes
The podcast explores themes such as innovative market research techniques, the integration of technology and AI in insights, and the unique challenges of understanding consumer behavior in emerging markets, with episodes featuring discussions on tools for multilingual research and the use of AI to analyze consumer data.
“Insights from Elsewhere,” is a podcast by Insight Platforms.
Hosted by Cynthia Portugal, it digs into the world of research and insights beyond the big markets of North America and Western Europe.
There’s a world of innovation in LatAm, Africa, Asia and elsewhere. This podcast brings it the attention it deserves.
Tune in to learn about creative ways research and insights professionals are doing research; smart approaches to technology and AI; and clever ways to influence the people back at global HQ.
In the first episode of Insights From Elsewhere, Cynthia Portugal talks to Rosana Martins, the Global Foundational Consumer Strategy Lead for Emerging Markets at Kraft Heinz.
Rosana shares her accidental journey into market research, her extensive experience with major CPG companies, and the unique challenges of conducting research across diverse emerging markets like Brazil, Mexico, Poland, and Turkey.
She talks about the importance of understanding local nuances, the integration of new technologies, and the potential impact of AI on market research.
Rosana emphasizes the need for customized and multilingual research tools, and her excitement about AI applications in decoding unstructured data and simulating consumer personas.
Hear about Rosana's experiences with new research technologies, the significance of AI in market research, and the importance of adapting global tools to local markets.
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