Insights from Elsewhere
Insights from Elsewhere
Podcast Description
“Insights from Elsewhere,” is a podcast by Insight Platforms.Hosted by Cynthia Portugal, it digs into the world of research and insights beyond the big markets of North America and Western Europe.There’s a world of innovation in LatAm, Africa, Asia and elsewhere. This podcast brings it the attention it deserves.Tune in to learn about creative ways research and insights professionals are doing research; smart approaches to technology and AI; and clever ways to influence the people back at global HQ.
Podcast Insights
Content Themes
The podcast explores themes such as innovative market research techniques, the integration of technology and AI in insights, and the unique challenges of understanding consumer behavior in emerging markets, with episodes featuring discussions on tools for multilingual research and the use of AI to analyze consumer data.
“Insights from Elsewhere,” is a podcast by Insight Platforms.
Hosted by Cynthia Portugal, it digs into the world of research and insights beyond the big markets of North America and Western Europe.
There’s a world of innovation in LatAm, Africa, Asia and elsewhere. This podcast brings it the attention it deserves.
Tune in to learn about creative ways research and insights professionals are doing research; smart approaches to technology and AI; and clever ways to influence the people back at global HQ.
In this episode of Insights from Elsewhere, we talk to Soufiane Alkhatiri, VP of the Moroccan Federation of Advertisers (GAM), about what truly shapes consumer understanding in Morocco and North Africa.
Soufiane explains that the country brings a mix of tradition, modernity, regional differences, and multiple dialects making real insights dependent on people who know how to listen.
In this context, experienced moderators play a crucial role in interpreting cultural and linguistic nuances — especially in a country where internet access is uneven and trust is often built face-to-face.
Although he works heavily with analytics, Soufiane is a strong believer in qualitative insight to uncover the “stories behind the numbers.
He is optimistic about AI improving speed and efficiency. But he reminds us that AI can’t replace the human ability to understand emotions, context, and culture, specially in diverse territories.
His core message is simple and powerful:
In Morocco, culture isn’t an accessory — it’s the strategy.
The Insights from Elsewhere podcast is supported by:
Conveo uses AI to conduct hundreds of in-depth voice interviews, analyse the data and provide insights within days.
Find out more aboutConveo.
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