Insights from Elsewhere
Insights from Elsewhere
Podcast Description
“Insights from Elsewhere,” is a podcast by Insight Platforms.Hosted by Cynthia Portugal, it digs into the world of research and insights beyond the big markets of North America and Western Europe.There’s a world of innovation in LatAm, Africa, Asia and elsewhere. This podcast brings it the attention it deserves.Tune in to learn about creative ways research and insights professionals are doing research; smart approaches to technology and AI; and clever ways to influence the people back at global HQ.
Podcast Insights
Content Themes
The podcast explores themes such as innovative market research techniques, the integration of technology and AI in insights, and the unique challenges of understanding consumer behavior in emerging markets, with episodes featuring discussions on tools for multilingual research and the use of AI to analyze consumer data.
“Insights from Elsewhere,” is a podcast by Insight Platforms.
Hosted by Cynthia Portugal, it digs into the world of research and insights beyond the big markets of North America and Western Europe.
There’s a world of innovation in LatAm, Africa, Asia and elsewhere. This podcast brings it the attention it deserves.
Tune in to learn about creative ways research and insights professionals are doing research; smart approaches to technology and AI; and clever ways to influence the people back at global HQ.
In this episode, we talk to Elvys Nunes, who may be based in London, but his insights definitely come from everywhere else.
As Global Head of Category Insights and Analytics at Reckitt, Elvys shares how he bridges global strategy with local reality, partnering with consultancies like BCG and local teams to keep data grounded in real consumer context.
He talks about the global mindset of optimization — stretching budgets, streamlining research, and maximizing impact without losing empathy or depth.
Elvys also revealed how Reckitt is using AI to drive innovation, including the creation of custom-built AI tools that make research faster, smarter, and more contextual.
He closed with five pieces of advice for people entering the field.
“You can’t build a truly global strategy if you don’t understand what makes people local. Data gives you the patterns, but empathy gives you the meaning.” – Elvys Nunes.
Just as the conversation wraps up, Cynthia’s cat Yakissoba decided to contribute her own meow-take on global insights. Apparently, she strongly agrees with Elvys on the importance of local nuances.
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