Insights from Elsewhere
Insights from Elsewhere
Podcast Description
“Insights from Elsewhere,” is a podcast by Insight Platforms.Hosted by Cynthia Portugal, it digs into the world of research and insights beyond the big markets of North America and Western Europe.There’s a world of innovation in LatAm, Africa, Asia and elsewhere. This podcast brings it the attention it deserves.Tune in to learn about creative ways research and insights professionals are doing research; smart approaches to technology and AI; and clever ways to influence the people back at global HQ.
Podcast Insights
Content Themes
The podcast explores themes such as innovative market research techniques, the integration of technology and AI in insights, and the unique challenges of understanding consumer behavior in emerging markets, with episodes featuring discussions on tools for multilingual research and the use of AI to analyze consumer data.
“Insights from Elsewhere,” is a podcast by Insight Platforms.
Hosted by Cynthia Portugal, it digs into the world of research and insights beyond the big markets of North America and Western Europe.
There’s a world of innovation in LatAm, Africa, Asia and elsewhere. This podcast brings it the attention it deserves.
Tune in to learn about creative ways research and insights professionals are doing research; smart approaches to technology and AI; and clever ways to influence the people back at global HQ.
In this episode of 'Insights from Elsewhere,' host Cynthia Portugal interviews Madoka Suganuma, an independent qualitative market researcher based in Japan.
The conversation covers Madoka's journey across multiple cultures, her specialization in FMCG, and the nuances of Japanese consumer behavior.
Madoka talks about Japan's challenges and opportunities, the impact of an aging population on consumer trends, and the importance of localization in research.
Learn about the role of AI in market insights and how emotional support robots are gaining traction in Japan.
Madoka Suganuma emphasizes adaptability and curiosity as crucial traits for upcoming market researchers.
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