Have you ever trusted anyone invisible? Patrick Samaha, founder of Eleveight and author of It Makes Zero Sense, joins Anselm Mendes to talk about the thing that comes before every money conversation: trust. Patrick started in advertising in 1997 and spent years growing media brands across the region before he began helping founders and leaders build a public voice. In this episode, he explains why visibility is the currency that opens trust, why a referral is the unicorn of trust, why consistency is built like Lego, and what a new adviser should be known for before anyone knows what they sell.