Founders in Full
Founders in Full
Podcast Description
Founders in Full is a podcast about what it really takes to build a business—from early ideas to the brand you see today.Hosted by Dan Ritzke, marketing consultant and founder of Third Act Marketing, each episode features honest conversations with founders who’ve built successful companies on their own terms. Some run lean, scrappy teams. Others are scaling fast. But all of them have one thing in common: they invested in their brand and marketing to get there.This isn’t about theory or hype. It’s about real founders making real decisions—defining their brand, reaching the right audience, and figuring out what actually works.If you're building something of your own, you'll walk away with stories, strategies, and takeaways you can put to work.
Podcast Insights
Content Themes
The podcast focuses on various themes related to entrepreneurship, brand building, and practical marketing strategies. Specific episodes cover topics such as sustainable product development as seen in conversations with the founders of Elm Dirt and SuperBetter, the journey of transitioning from direct-to-consumer to retail as discussed with Lauren Cain, and the importance of storytelling for brand success through the lens of Rich Cohen's Elevate Packaging.
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Erika Warren, Co-Founder of Inciteful Med, shares the story behind building a healthcare research and self-advocacy platform designed to help patients and caregivers better understand complex medical information and make more informed decisions.
Before starting Inciteful Med, Erika spent her career in education and consumer technology marketing — never expecting to become a healthcare founder. But after her co-founder used a research discovery tool he built to help uncover a missed cancer diagnosis in his own family, everything changed.
That experience revealed a massive problem hiding in plain sight: patients and caregivers are often expected to become experts in life-changing medical conditions with very little support, clarity, or transparency.
In this conversation, we explore:
✅ The unexpected story that led to the creation of Inciteful Med
✅ Why patients and caregivers often feel lost inside the healthcare system
✅ How AI is changing healthcare research and patient self-advocacy
✅ Why trust, transparency, and citations matter so much in healthcare AI
✅ The challenges of marketing products for people navigating stressful, emotionally overwhelming situations
✅ How patient communities, storytelling, and founder-led marketing are shaping the company’s growth
Erika’s story is a powerful reminder that some of the best startups don’t begin with a business opportunity — they begin with a deeply human problem that somebody simply refuses to ignore.
👉 Learn more about Inciteful Med: https://incitefulmed.com/
👉 Connect with Erika on LinkedIn: https://www.linkedin.com/in/erika-warren/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/
Disclaimer
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