Founders in Full
Founders in Full
Podcast Description
Founders in Full is a podcast about what it really takes to build a business—from early ideas to the brand you see today.Hosted by Dan Ritzke, marketing consultant and founder of Third Act Marketing, each episode features honest conversations with founders who’ve built successful companies on their own terms. Some run lean, scrappy teams. Others are scaling fast. But all of them have one thing in common: they invested in their brand and marketing to get there.This isn’t about theory or hype. It’s about real founders making real decisions—defining their brand, reaching the right audience, and figuring out what actually works.If you're building something of your own, you'll walk away with stories, strategies, and takeaways you can put to work.
Podcast Insights
Content Themes
The podcast focuses on various themes related to entrepreneurship, brand building, and practical marketing strategies. Specific episodes cover topics such as sustainable product development as seen in conversations with the founders of Elm Dirt and SuperBetter, the journey of transitioning from direct-to-consumer to retail as discussed with Lauren Cain, and the importance of storytelling for brand success through the lens of Rich Cohen's Elevate Packaging.
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
What if families didn’t have to hunt for childcare benefits — and the benefits found them instead?
Megan Sullivan is the founder and CEO of Katucam, a platform working to make childcare funding and financial assistance easier to access across families, childcare providers, and the organizations that administer it.
After years working in software, GovTech, and subsidized childcare, Megan saw firsthand how fragmented the system had become. Families struggle to navigate childcare subsidies and assistance programs. Providers often don't know what funding is available to them. And administrators are left trying to connect public and private funding across disconnected systems.
Megan eventually decided the problem needed more than incremental improvements — and set out to build something fundamentally different.
In this episode, we talk about:
• Why families can struggle to access childcare assistance they qualify for
• The complicated system behind childcare subsidies and funding
• Megan’s path from software and GovTech into early childhood
• How being a single mother of three shaped her path to entrepreneurship
• Why she ultimately left the corporate world to start Katucam
• What she learned from interviewing families, providers, and administrators
• Building technology inside a highly regulated childcare system
• Katucam’s vision for making childcare support dramatically easier to find and access
CONNECT WITH MEGAN
Katucam: https://www.katucam.com/
Megan on LinkedIn: https://www.linkedin.com/in/megan-macfadyen-sullivan/
CONNECT WITH DAN
I’m a Fractional CMO who helps family-focused companies get the senior marketing leadership they need without hiring a full-time CMO. I work with companies on an ongoing, month-to-month basis to lead their marketing, and also take on focused strategy and marketing projects when that’s the better fit.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/contact/
Disclaimer
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