Founders in Full
Founders in Full
Podcast Description
Founders in Full is a podcast about what it really takes to build a business—from early ideas to the brand you see today.Hosted by Dan Ritzke, marketing consultant and founder of Third Act Marketing, each episode features honest conversations with founders who’ve built successful companies on their own terms. Some run lean, scrappy teams. Others are scaling fast. But all of them have one thing in common: they invested in their brand and marketing to get there.This isn’t about theory or hype. It’s about real founders making real decisions—defining their brand, reaching the right audience, and figuring out what actually works.If you're building something of your own, you'll walk away with stories, strategies, and takeaways you can put to work.
Podcast Insights
Content Themes
The podcast focuses on various themes related to entrepreneurship, brand building, and practical marketing strategies. Specific episodes cover topics such as sustainable product development as seen in conversations with the founders of Elm Dirt and SuperBetter, the journey of transitioning from direct-to-consumer to retail as discussed with Lauren Cain, and the importance of storytelling for brand success through the lens of Rich Cohen's Elevate Packaging.
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Lauren Clough, Co-Founder of bQuest, shares her path from a 13-year career in her multigenerational family business and a stint in private equity to building a mission-driven platform that helps families navigate aging, loss, and end-of-life care. Lauren explains how bQuest pivoted from a direct-to-consumer idea to partnering with financial advisors—giving them tools to guide families through life’s most emotional transitions.
We explore:
✅ How personal caregiving experiences revealed the need for trusted guidance through aging and end-of-life planning
✅ Why financial advisors are uniquely positioned to help families—and how bQuest equips them to do it
✅ The shift from a consumer model to a wealth-management go-to-market strategy
✅ Building a national network of vetted service providers across 25 categories and a digital platform to connect them with caregivers
✅ Lessons in early-stage growth, from earned media and content strategy to balancing rapid demand with intentional brand building
Lauren shares candid insights on navigating the startup maze with a co-founder, the importance of curiosity and conversation, and how her mission keeps her moving forward.
👉 Learn more about bQuest: https://thebquest.com
👉 Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-tracy-clough/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/
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