Founders in Full
Founders in Full
Podcast Description
Founders in Full is a podcast about what it really takes to build a business—from early ideas to the brand you see today.Hosted by Dan Ritzke, marketing consultant and founder of Third Act Marketing, each episode features honest conversations with founders who’ve built successful companies on their own terms. Some run lean, scrappy teams. Others are scaling fast. But all of them have one thing in common: they invested in their brand and marketing to get there.This isn’t about theory or hype. It’s about real founders making real decisions—defining their brand, reaching the right audience, and figuring out what actually works.If you're building something of your own, you'll walk away with stories, strategies, and takeaways you can put to work.
Podcast Insights
Content Themes
The podcast focuses on various themes related to entrepreneurship, brand building, and practical marketing strategies. Specific episodes cover topics such as sustainable product development as seen in conversations with the founders of Elm Dirt and SuperBetter, the journey of transitioning from direct-to-consumer to retail as discussed with Lauren Cain, and the importance of storytelling for brand success through the lens of Rich Cohen's Elevate Packaging.
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Mike George, Founder of Soaring Families, shares how three decades of caring for his son with complex medical needs led him to create a platform that helps families move from overwhelm and exhaustion to confidence and hope. What began as a personal journey evolved into a mission to help caregivers build stronger support systems and navigate their care responsibilities with clarity and resilience.
We explore:
✅ How Mike’s family caregiving experience shaped the foundation of Soaring Families
✅ Why writing his book was both emotional and validating—and how it revealed the universal challenges caregivers face
✅ The evolution from his early Caregiver Support Formula to today’s Pink Book, a simple system families use to organize care and reduce stress
✅ How partnerships with organizations like ALS societies and dementia care groups are bringing diagnosis-specific frameworks to more families
✅ Why YouTube and authentic storytelling have become core to Soaring Families’ outreach
✅ What excites Mike most about the future, including AI-powered tools designed to simplify caregiving
Mike’s journey is a powerful reminder that even the most complex caregiving stories can be filled with strength, resilience, and possibility—especially when families have the right support.
👉 Learn more about Soaring Families: https://soaringfamilies.com
👉 Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeg-bmg/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/
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