Founders in Full
Founders in Full
Podcast Description
Founders in Full is a podcast about what it really takes to build a business—from early ideas to the brand you see today.Hosted by Dan Ritzke, marketing consultant and founder of Third Act Marketing, each episode features honest conversations with founders who’ve built successful companies on their own terms. Some run lean, scrappy teams. Others are scaling fast. But all of them have one thing in common: they invested in their brand and marketing to get there.This isn’t about theory or hype. It’s about real founders making real decisions—defining their brand, reaching the right audience, and figuring out what actually works.If you're building something of your own, you'll walk away with stories, strategies, and takeaways you can put to work.
Podcast Insights
Content Themes
The podcast focuses on various themes related to entrepreneurship, brand building, and practical marketing strategies. Specific episodes cover topics such as sustainable product development as seen in conversations with the founders of Elm Dirt and SuperBetter, the journey of transitioning from direct-to-consumer to retail as discussed with Lauren Cain, and the importance of storytelling for brand success through the lens of Rich Cohen's Elevate Packaging.
Founders in Full is a podcast about what it really takes to build a business—especially in the world of FamTech.
Hosted by Dan Ritzke, a Fractional CMO with nearly 20 years of experience (danritzke.com) each episode features honest, behind‑the‑scenes conversations with founders building companies that help families thrive. You’ll hear how they’ve shaped their brands, reached their audiences, and figured out what actually drives growth.
While most episodes spotlight FamTech founders, you’ll also find a handful of earlier conversations (and the occasional new one) with founders outside the space—because great lessons can come from anywhere.
This isn’t theory or hype. It’s real founders making real decisions.
If you’re building something of your own—especially in FamTech—you’ll walk away with stories, strategies, and practical takeaways you can put to work right away.
Erica Bethe Levin, Founder of Globowl, joins me to talk about her entrepreneurial journey—from launching one of Chicago’s first digital publications to helping scale a venture-backed hospitality tech startup, to now leading a mission-driven CPG brand rooted in culture, nutrition, and flavor.
We dive into how Erica went from being a food writer and new mom to building a baby and toddler food brand that’s challenging the status quo. She shares the pivotal moment that sparked the idea for Globowl, what she learned from previous ventures, and how she’s growing a values-driven brand—despite all the complexities of launching a physical product business.
We explore:
✅ The moment she realized baby food in the U.S. was broken—and how other cultures do it differently
✅ How she validated Globowl with real parents before ever launching
✅ The challenges of building a CPG brand from scratch (glass jars, supply chains, allergens, and more)
✅ Why flavor, allergen exposure, and cultural diversity matter so much in early feeding
✅ How she’s building brand trust with minimal budget—using data, retail partnerships, and storytelling
Erica shares honest insights about the highs and lows of solo entrepreneurship, the power of listening to your customers, and how she's building a brand that reflects her values as a mom, founder, and food lover.
👉 Learn more about Globowl: https://globowl.com/
👉 Connect with Erica on LinkedIn: https://www.linkedin.com/in/erica-bethe/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: www.danritzke.com
👉 Connect with me on LinkedIn: www.linkedin.com/in/ritzke
Apply to be on the podcast or nominate a founder:
👉 Visit my website: www.danritzke.com/podcast
Disclaimer
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