If you’re creating content but still feel invisible in search engines, this episode gives you a simple pre-publish ritual you can follow every time.

In this SEO Day episode, Denise Millet and Kim White answer questions that walk you through 3 beginner-friendly SEO steps to take before you hit publish on any blog post, podcast, video, or page. No paid tools, no jargon, and no giant to‑do list.

Here’s what we cover:

• The very first SEO decision to make before you create anything
  • Why you should start with the question your ideal person is typing into Google
  • How to think about “search intent” in plain language
  • One-piece-of-content = one clear question
• How to quickly find a keyword without complicated SEO tools
  • Using Google autocomplete, “People also ask,” and related searches
  • Choosing a simple phrase that sounds like the way your people actually talk
  • How to avoid overthinking and just pick one main phrase
• Where to put your keyword so Google actually notices it
  • The key spots that matter most:
    • Title / headline
    • First 1–2 sentences
    • At least one subheading
    • URL/slug
  • Optional bonus: using it naturally in image alt text -How to stay human and readable while still being search-friendly
• A tiny “SEO Day Pre‑Publish Checklist” you can reuse
  • One clear question you’re answering
  • One main keyword phrase
  • Keyword in the key places (title, first paragraph, heading, URL)
  • A clear, human-friendly headline
  • A simple call-to-action that fits the topic

This episode is especially for entrepreneurs who are already creating content, but want that content to work a little harder for them in search.