Let's Talk Ads
Let's Talk Ads
Podcast Description
Let’s Talk Ads – with Andre Kempe, CEO of Admiral Media
No fluff. No sales pitches. Just real talk about what actually works in digital marketing. Hear from the winners in the industry as we zoom in on 3–4 sharp, actionable topics – from mobile growth tactics and scaling strategies to leadership insights and the latest industry trends.
Whether you’re a founder, marketer, or growth nerd, this show is built to give you ideas you can actually use.
No signups. No barriers. Just press play.
Let’s Talk Ads is here to educate, challenge, and inspire. One real conversation at a time.
Podcast Insights
Content Themes
The podcast primarily focuses on digital marketing strategies, user acquisition tactics, and performance optimization. Episodes dive into subjects such as signal engineering, creative referral strategies, and privacy-compliant growth tactics, exemplified by discussions on the 'Signal Engineering' approach with Thomas Petit and the viral growth strategies employed by Natasha Saviuk at Wealthsimple.
Let’s Talk Ads – with Andre Kempe, CEO of Admiral Media
No fluff. No sales pitches. Just real talk about what actually works in digital marketing. Hear from the winners in the industry as we zoom in on 3–4 sharp, actionable topics – from mobile growth tactics and scaling strategies to leadership insights and the latest industry trends.
Whether you’re a founder, marketer, or growth nerd, this show is built to give you ideas you can actually use.
No signups. No barriers. Just press play.
Let’s Talk Ads is here to educate, challenge, and inspire. One real conversation at a time.
In this episode of Let’s Talk Ads, Andre Kempe talks with Danil Ovechkin, Head of Growth at Waking Up, the meditation app redefining mindfulness for millions worldwide. Danil shares why referrals became their top channel, how CAC should really be measured, and why creativity and personalization matter more than ever when scaling apps in 2025.
🔑 What You’ll Learn
- Why referrals became Waking Up’s #1 growth channel
- How to think about CAC beyond the number
- The role of the Meta Ads Library in testing creatives
- Why “meditation is personal” → and how that shapes growth strategies
- Creative tactics Waking Up uses to stand out in a crowded app market
📌 Key Insights
Danil explains why referrals beat paid as their top channel, how creative “moments” help Waking Up stand out, and why sustainable growth is built on personalization and trust—not just ad spend. He also shares lessons on balancing organic and paid growth, and how to keep performance marketing authentic in 2025.
🎯 Perfect For
Growth marketers, UA managers, app founders, meditation/wellness product leaders, and anyone scaling consumer apps in competitive markets.
Connect with Danil Ovechkin
👉 LinkedIn https://www.linkedin.com/in/danil-ovechkin/
🔗 Resources & Links •
Admiral Media – award-winning performance agency
👉 https://admiral.media •
Follow Andre Kempe on LinkedIn
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
• Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”
• Official Let’s Talk Ads website: https://letstalkads.io/
Disclaimer
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