Creating Distance
Creating Distance
Podcast Description
Creating Distance shares inspiring interviews from the best and brightest minds in B2B and Tech Sales. Each episode brings you raw, unfiltered conversations from legendary salespeople, high-performing reps, and forward-thinking sales leaders to help inspire the next generation of sellers. We explore their come-up stories—the early grind, the pivotal moments, the failures, the breakthroughs—and how these individuals created distance between themselves and the competition so you can take what’s real and apply it to your own sales journey. If you're looking to separate yourself from the pack, this is your playbook.
Podcast Insights
Content Themes
The podcast covers various themes centered around sales and personal development, including the transition to sales leadership, the impact of technology on sales strategies, and mentorship. Example episodes reflect on topics like navigating sales in the era of AI and Gen Z, effective sales training, and the personal growth journeys of high-performing sales leaders.
Creating Distance shares inspiring interviews from the best and brightest minds in B2B and Tech Sales. Each episode brings you raw, unfiltered conversations from legendary salespeople, high-performing reps, and forward-thinking sales leaders to help inspire the next generation of sellers. We explore their come-up stories—the early grind, the pivotal moments, the failures, the breakthroughs—and how these individuals created distance between themselves and the competition so you can take what’s real and apply it to your own sales journey. If you’re looking to separate yourself from the pack, this is your playbook.
Welcome Back to the Show!
In this episode of Creating Distance, we feature Tom Alaimo’s recent appearance on the Sell Better Daily Sales Show with host Leslie Douglas. Where they dive deep into the art and science of cold emailing with expert guests who share their proven strategies for boosting reply rates. Discover why the traditional, fully templated cold email is no longer effective and how a blend of personalization and creativity can set your outreach apart.
Key topics include:
- The evolution of cold email strategies and why adaptability is crucial in today’s market.
- A step-by-step framework for crafting emails that get opened and replied to: from intriguing subject lines to personalized observations, clear problem statements, tailored solutions, and compelling calls to action.
- Real-world examples of cold emails that booked meetings, including tips on using social proof, humor, and “PS” lines to humanize your outreach.
- How to prioritize your target accounts and prospects for maximum impact, and why focusing on quality over quantity pays off.
- Leveraging AI tools to quickly surface relevant talking points and personalize at scale—without losing your authentic voice.
- Advice on finding and owning your unique email tone, and how to adjust your style for different audiences.
Whether you’re a sales pro looking to refine your approach or just getting started with cold outreach, this episode is packed with actionable insights to help you book more meetings and build better relationships.
Thanks again to Sell Better Show for allowing me to join them on September 17th!
Be sure to check out Sell Better Show’s LinkedIn.
Until next time!
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New episodes drop Friday!
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