Students of Storage
Students of Storage
Podcast Description
Welcome to Students of Storage — the podcast that pulls back the curtain on the self-storage industry. This isn’t your typical business banter — it’s raw, real, and packed with insights from the movers and shakers who’ve built empires behind the roll-up doors.
Join us as we sit down with CEOs, owners, and top third-party operators to dive deep into the wins, losses, and lessons that come with building lasting success in storage.
From solving industry puzzles to revealing the strategies that move the needle, Students of Storage delivers inspiring stories, perspectives that challenge, and takeaways you can use immediately.
Podcast Insights
Content Themes
The podcast centers on themes relevant to the self-storage sector, including operational strategies, market dynamics, and leadership growth. Episodes investigate topics like relationship-building for success in self-storage with guests sharing real-world experiences such as leading operational transformations and innovative marketing techniques.
Welcome to Students of Storage — the podcast that pulls back the curtain on the self-storage industry. This isn’t your typical business banter — it’s raw, real, and packed with insights from the movers and shakers who’ve built empires behind the roll-up doors.
Join us as we sit down with CEOs, owners, and top third-party operators to dive deep into the wins, losses, and lessons that come with building lasting success in storage.
From solving industry puzzles to revealing the strategies that move the needle, Students of Storage delivers inspiring stories, perspectives that challenge, and takeaways you can use immediately.
Tyler Suchman, founder of The Storage Agency, shares how local SEO, Google Ads, and a partner-first approach drive smart, sustainable growth in self-storage. With a background spanning sports media, music, and tech startups, Tyler has built a marketing agency serving over 300 facilities nationwide. He walks us through aligning marketing spend with operator goals, cleaning up a facility’s online footprint, leveraging Google reviews, and building trust-based client relationships that last.
Key Takeaways:
(02:12) From sports radio to self-storage marketing.
(06:45) Choosing self-storage as a niche and how they partner with clients.
(11:03) Aligning marketing spend with client stabilization goals.
(13:36) What an agency should do
(16:38) Small operator case study
(18:14) The nuts and bolts of local SEO and cleaning up your “web footprint.”
(24:03) Why Google reviews matter and how to respond effectively.
(27:37) What makes a great client—and the traits that make partnerships thrive.
(32:40) Cubby enhancing their platform for better marketing results
(35:52) Website considerations for better marketing results.
(39:25) Integrity, kindness, and doing business with the right people.
Resources Mentioned:
https://www.linkedin.com/in/tylersuchman/
https://www.thestorageagency.com/
https://www.cubbystorage.com/
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#SelfStorageMarketing #LocalSEO #GoogleAds #StorageAgency #StudentsOfStorage
Disclaimer
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